'Guessing Underwear Colors' Was Disgusting, Yet She Did 'Naked Ads'... British Track Goddess Slams Hollywood Star's Stunt with "This Is Real Women's Sports"

*This content was translated by AI.

British track star Amy Hunt (24) strongly criticized Hollywood actress Sydney Sweeney (28), who sparked controversy with a nude sports advertisement.

The UK's "The Sun" reported on the 14th (Korean time) that "Hunt delivered a sharp rebuke to Sweeney during a live interview immediately after finishing the women's 200m final at the World Athletics Ultimate Championship held in Budapest, Hungary."

On this day, Hunt finished fourth with a season-best time of 22.10 seconds. The victory went to American Melisa Jefferson-Wooden, who clocked 21.47 seconds.

After the race, Hunt stared directly into the camera and shouted, "Sydney Sweeney, this is what real women's sports looks like." She added, "It's filled with effort, sweat, blood, and tears. Truly a beautiful evening."

Hunt's remarks were aimed at a recent advertising campaign for the sports prediction platform "Novibet," featuring Sweeney. In the ad, Sweeney appeared topless, covering her body only with various balls and sports equipment.

The advertisement sparked controversy over the sexual objectification of women in sports, prompting criticism from athletes in other disciplines as well. Tilly Constance, a member of the Australian Olympic water polo team, posted videos of actual matches on Instagram, stating, "I hate Sweeney's new ad so much. This is what genuine women's sports content should be."

Former Olympic track athlete Hannah Williams also joined the criticism by sharing videos of female sprinters, emphasizing, "These are the women in sports," and adding, "Female athletes have already been fighting a difficult battle to be recognized as serious sports professionals."

In response, Sweeney took to Instagram Stories to share photos of past nude pictorials featuring sports stars, including Serena Williams, Ronda Rousey, Sue Bird, and Megan Rapinoe.

Novibet CEO Jacob Fortinsky also stepped up to defend Sweeney. He explained, "Sweeney has long been angry at low-class and private betting categories like 'guessing underwear colors' on other platforms. Instead, she was drawn to the authenticity of Novibet, which focuses purely on sports." This implies that Sweeney actively rejected indiscriminate sexual objectification and chose her company of her own volition.

Earlier, CEO Fortinsky stated that "Sweeney said she felt uncomfortable with platforms where people bet on what color underwear she would wear. In contrast, sports have a clean side." This remark is interpreted as targeting existing prediction markets like Polymarket or Kalshi, which offer betting on bizarre topics ranging from politics to natural disasters beyond sports.

The media explained that "Sweeney is not merely an advertising model for Novibet; she is a strategic partner with equity stakes who was deeply involved in planning and producing this campaign."

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*This content was translated by AI.