*This content was translated by AI.
Seoul E-land won the second 'Fan Friendly Club Award' of the 2026 K League 2 season. With this win, Seoul E-land has achieved a record of five consecutive awards and its 12th overall award, following wins in rounds 1–3 last year and round 1 this year.
The Fan Friendly Club Award is presented to the club that most actively carries out fan-friendly activities in the K League. According to the club, Seoul E-land secured first place with a total score of 93.2 points by combining judge evaluations (40%), media voting (40%), and fan voting (20%).
A key achievement of Lee Beon (수상) is the introduction of 'Leon,' the first AI employee in professional sports. Leon, introduced last July, digitized the club's all-time records and individual player statistics and participated in planning short-form content. As a result, the average daily views of the club's Instagram Reels during July–August increased by 25.3% compared to the first half of the year (January–June).
Close marketing targeting local communities and young fans also received high praise. Seoul E-land signed a memorandum of understanding (MOU) with the Seoul Yangcheon Police Station and conducted a campaign to prevent cyber gambling among teenagers, while also hosting 'Police Day' at home games to assist with fingerprint registration for lost children prevention.
Activities for young fans were also prominent. Striker Park Jae-yong fulfilled a goal celebration promise made with a young fan he met at the club's soccer classroom during an actual match and invited that fan to participate in the match ball delivery. In August, the club hosted a Manchester City Youth Clinic at Mokdong Stadium, providing special experiences for youth members.
A Seoul E-land club official stated, "Thanks to fans' unwavering support, we achieved five consecutive Yeon Sok (수상) awards," and added, "We will continue to make constant new attempts so that fans can feel proud in the future."
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*This content was translated by AI.
