Chungbuk Football Association Development Committee Officially Launches... Song Jong-guk Joins, Moon Seong-hwan (Chairman) Appointed

*This content was translated by AI.

The Chungcheongbuk-do Football Association officially launched its 'Development Committee' to foster the mid-to-long-term growth of football in Chungbuk and identify new growth drivers.

On the 18th, the Chungbuk Football Association held an appointment ceremony for the Development Committee at its headquarters and appointed Moon Sung-hwan, CEO of SH Sports Agency and a sports marketing expert, as chairperson of the committee.

The development committee members include Song Jong-guk, former national team player in the 2002 Korea-Japan World Cup and head coach of the Hwaseong U-23 representative team; Lee Yeon-joo, professor at KBS Sports Arts Science Institute; Han Seung-jin, professor at Eulji University; Kim Sung-jin, section chief at Korea Sports Economy; Kim Dong-hwan, reporter at Footballist; and Jeong Jong-bong, K League football commentator.

The newly launched Development Committee aims to be more than an advisory body—it positions itself as an 'executive committee' that generates actual projects and results. Key initiatives include: establishing a mid-to-long-term development strategy for Chungbuk football; nurturing young players and coaching education; activating corporate sponsorships and sports marketing; developing national and international football tournaments; linking sports tourism with the local economy; and promoting international football exchanges.

In particular, it will actively leverage Moon (Chairman)'s overseas networks in Brazil, Spain, Germany, and other countries. The committee plans to launch practical international projects starting with business cooperation agreements (MOUs) with overseas football institutional investors, followed by overseas training programs for young players, hosting foreign teams for pre-season training camps in Chungbuk, and organizing international youth tournaments.

According to SH Sports, Chungbuk Football Association President Kang Sung-deok stated, "Beyond player development and tournament operations, we need new initiatives that connect the sports industry, companies, local communities, and the world," adding, "We expect experts from various fields to create new growth drivers for Chungbuk football."

Moon Sung-hwan, chairperson of the Development Committee, emphasized, "I will turn my experience and network accumulated through years of on-the-ground work in sports marketing into an asset for Chungbuk football. Rather than a committee that only holds meetings, we will take direct action to produce results, building a virtuous cycle where football contributes to regional economic growth and the development of the sports industry."

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*This content was translated by AI.