Is this a soccer field? A world drenched in pink, 'Hello Kitty's domain'... LAFC delivers a SON one-man show, gifting 22,000 fans → Fan reactions explode

*This content was translated by AI.View Original

On the day when 'Captain' Son Heung-min delivered a one-man show with one goal and two assists, Los Angeles FC's (LAFC) home ground, BMO Stadium, captured attention for another reason. Every corner of the stadium transformed into a pink 'Hello Kitty world.'

LAFC won 3-1 in their home match against Austin FC at BMO Stadium in Los Angeles, California, on the 15th (Korean time), in the 2026 Major League Soccer (MLS) regular season.

Son Heung-min was at the center of the victory. Son Heung-min assisted on both of Denis Bouanga's multi-goals before scoring the decisive goal himself, recording one goal and two assists. It was a one-man show involving all three goals scored by LAFC.

However, there was another scene at BMO Stadium that day that drew as much attention as Son Heung-min's stellar performance.

As LAFC hosted 'Hello Kitty Night,' the entire stadium was dyed in Hello Kitty.

Fans wearing Hello Kitty outfits utilizing pink and black were easily spotted in the stands and around the stadium. Fans adorned with various merchandise, including jackets, bags, and hats featuring large Hello Kitty characters, filled the stadium, creating an atmosphere distinct from a typical soccer match.

LAFC also prepared large-scale gifts for fans visiting the stadium.

According to the U.S. media outlet LA Times, LAFC distributed Hello Kitty blind boxes to 22,000 spectators on that day.

The outlet explained, "This distribution event targeting 22,000 people is the largest scale among the Hello Kitty-related events announced by LAFC so far."

Previously, at a 2019 event, LAFC provided dolls co-designed by LAFC and Hello Kitty to the first 15,000 attendees. In 2025, they distributed related dolls to the first 10,000 attendees.

The connection between LAFC and Hello Kitty has a long history.

LA Times reported, "When LAFC first launched this event in 2019, they introduced themselves as the first MLS club to collaborate with Sanrio," adding, "Sanrio's U.S. headquarters is located in Torrance, near Los Angeles."

Various Hello Kitty-related events were also held before the match. Special ticket purchasers received food and beverage coupons, and fans were welcomed at the stadium with Hello Kitty-themed experiential events and related merchandise.

Fan reactions were reportedly enthusiastic as well.

In particular, after the match ended, the pink-drenched stadium and fans' unique fashion received significant attention through social media.

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*This content was translated by AI.View Original