Korea Sports Promotion Foundation Holds Sports Industry Export Consultation Fair

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The Korea Sports Promotion Foundation successfully concluded the "2026 Third Sports Industry Export Consultation Fair," held to help domestic sports companies expand their overseas markets and strengthen their export competitiveness.

Held on the 27th at the Seoul Olympic Parktel, the consultation fair saw participation from 63 domestic sports companies and 30 overseas buyers from 13 countries, including Japan, Thailand, and India, who conducted business consultations.

A total of 268 one-on-one export consultations were held on-site, and 15 Memorandums of Understanding (MOUs) worth a combined $3.73 million were signed.

At the fair, consulting sessions were provided on the sports industry support programs operated by the Foundation, organically linking support for overseas market development with corporate growth. Through consultations tailored to each company's needs—covering corporate growth, exports, loans, and SME (small and medium-sized enterprise) Technology Market support programs—participants received information necessary for strengthening business capabilities, securing funding, and entering the public procurement market, earning strong positive responses from attendees.

An official from the Korea Sports Promotion Foundation, in a phone interview with this outlet, stated, "We hope this event serves as an opportunity for domestic sports companies to expand their business opportunities with overseas buyers."

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*This content was translated by AI.View Original