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“Goal that clinched the K League 1 title” sets new record for highest auction price… Price reaches “twice the previous high”

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The ball used by Moon Seon-min when he scored the goal that secured FC Seoul’s league championship. /Photo=Korea Professional Football League
The ball used by Moon Seon-min when he scored the goal that secured FC Seoul’s league championship. /Photo=Korea Professional Football League

The match ball from Moon Seon-min’s goal, which clinched FC Seoul’s first title in 10 years, sold for over 5 million won, setting a new record as the highest auction price in K League charity auctions. The amount significantly exceeds twice the previous high.

According to an announcement by the Korea Professional Football League on the 3rd, Moon Seon-min’s match ball was finally bid at 5.05 million won in the “K League One of One” charity auction campaign jointly conducted by the league and Break & Company Co., Ltd.

The ball in question is the match ball from the opening goal scored by Moon Seon-min in the Hana Bank K League 1 2026 Round 33 matchup between Seoul and Gangwon FC held on October 24. On that day, Seoul recorded a 1-1 draw, securing their return to the top of K League 1 after 10 years since 2016. The unique symbolism and rarity of the match ball from the title-clinching game that capped off the season sparked fierce bidding competition among football fans, ultimately setting an unprecedented high price in charity auction history.

Compared with the previous highest auction price, the impact of this amount is even more pronounced. The prior record under the "K League One of One" campaign, launched in 2025, was 1 million won (250만 원), set by the actual match-worn soccer shoes that Daegu FC's Seizingya wore during his Goal of the Month award in April 2025, as recorded on the official match sheet for the K League 1 Round 28 game between Seoul and FC Anyang on August 31 of the same year. Moon Sun-min's goal-scoring ball has thus easily surpassed the existing record by more than double.

FC Seoul attacker Moon Seon-min. /Photo=Korea Professional Football League
FC Seoul attacker Moon Seon-min. /Photo=Korea Professional Football League

A large number of rare collectibles that stimulate fans’ desire to own were offered in this charity auction. Items included actual match-worn uniforms from players of Jeonbuk Hyundai and Daejeon Hana Citizen who participated in the Coupang Play K League Super Cup 2026, match balls from goals scored by Jeonbuk’s Motta and Thiago, replica trophies for the K League Player of the Month award, and original match record sheets.

In addition, commemorative items that generated buzz, such as Team K League uniforms and actual match-worn football shoes from their clash with Manchester City in the 2026 Coupang Play Series, and limited-edition club uniforms from collaborations with Sanrio and Disney, were also put up for auction and found new owners. All offered items have completed authenticity verification and official certification through “brg Grading Service,” Break & Company’s professional verification process.

The proceeds raised through the auction will be fully donated to the K League Assist Foundation at year-end and are expected to be used for meaningful social contribution projects.

The “K League One of One” charity auction, conducted through the card trading platform “Break” app, is establishing itself as a venue that offers fans a unique collecting culture through official collectibles while practicing social contribution. The league and Break & Company plan to continue their contribution activities by expanding fan-participatory collecting culture.

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*This content was translated by AI.View Original

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