Yook Sung-jae is honored with the 男 Actor Award at the "2026 Korea First Brand Awards."

*This content was translated by AI.

Singer and actor Yook Sung-jae has been selected as the best male actor to lead 2026 selected by consumers.

Yook Sung-jae won the expected male actor (drama) category to lead 2026 at the 2026 Korea First Brand Awards on the 6th.

The Korea First Brand Awards, which marks its 24th anniversary this year, is the largest awards ceremony in Korea that selects brands that are expected to lead the next year through consumer research every year.

"It is an honor to start the New Year with such a meaningful award," Yook Sung-jae said through his agency. "I will try harder to live up to the title of an actor who will lead 2026." He also did not forget the message, "Thank you and love our Melody and Ochil (fandom name), who have always been a strong support."

This award is the result of Yook Sung-jae's all-round performance across dramas, music and entertainment over the past year. In particular, his performance in the SBS drama "Guigung" as Yoon Gap, a swordsman possessed by evil god Lee Mugi and Kang Cheol-yi, drew explosive reactions from viewers. As a result, "Guigung" not only ranked first in viewership at the same time throughout the broadcast, but also ranked first in 89 global OTT countries.

Yook Sung-jae had a successful year not only as an actor but also as a singer, his "main job." Last year, he released his first mini-album "All About Blue" and revealed his more mature vocal skills with the title song "Now." In addition, he completed a solo fan concert called "THE BLUE JOURNEY" across Asia, including Seoul, Japan, and Hong Kong.

His performance in entertainment shows is also considered a major factor in this award. Through MBC's "I Live Alone," he revealed his daily life of living alone for the first time in his 8th year, exuding his friendly and simple charm, and has led him to the No. 1 ratings of Friday entertainment shows since its airing. In addition, he showed his appearance as an "all-round entertainer" by playing as a host of Coupang Play's "SNL Korea 7" and performing an unconventional comedy performance.

Meanwhile, Yook Sung-jae will continue to meet the public with various activities regardless of genre.

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*This content was translated by AI.