BTS V has more than 70 million followers on Instagram.

*This content was translated by AI.

BTS (BTS) V has proved his status as a global superstar by surpassing 70 million Instagram followers.

V became the first Korean male celebrity to surpass 70 million Instagram followers on Jan. 13. On December 6, 2021, BTS opened a personal Instagram account for each member without notice. The creation of a personal account eight years after its debut drew attention from fans around the world.

In particular, V set various new records with the fastest increase in the number of followers. According to Guinness World Records official certification, V exceeded 1 million followers in 43 minutes and 10 million followers in 4 hours and 52 minutes. V's two official records are still maintained four years later.

V's photo released while serving in the military on February 23 last year ranked No. 1 in "likes" among Instagram posts of Korean celebrities in 2025. The post recorded 17.73 million "likes" and 18.43 million shares.

A total of eight posts have recorded more than 10 million "likes" on V's Instagram in 2025, the most ever. In the meantime, V is the only Korean celebrity who has posted more than 10 million "likes."

V's Instagram post, which received the most "likes," was a picture of his dog Yeontan, recording 20.85 million "likes." As of 2022, the photo ranked 18th in the "Top 20 Favorite Posts" in Instagram history.

The main age group of Instagram users is the MZ generation. They refer to the fashion, beauty, and lifestyle of stars through Instagram.

V is the only Asian celebrity to be listed on the "Generation Z's It Boy 8" selected by J-14, a top U.S. magazine. Beyond K-pop stars, he is recognized for his influence in the fashion and entertainment industries as a whole. V has the most followers among K-pop stars in the U.S., reaching about 12.7 million.

According to the U.S. Internet marketing platform Social Book, V's Instagram posts average 12.7 million "likes" and the total number of "likes" is 1.9 billion. The ER (participation rate), which quantifies direct user reactions to posts, ranked first among celebrities around the world with 12.2%. It is 13 times higher than Ronaldo's participation rate of 0.9%, which means powerful fan power and loyalty.

V ranks highest among Asian celebrities around the world and in major markets such as the U.S., the U.K., and other major markets in the influencer real influence ranking based on the activism of his followers, according to data from the social media analysis platform HypeAuditor.

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*This content was translated by AI.