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- CJ OnStyle Opens 'Hello Kitty x Jisoo' Pop-up Store With Cream (KREAM)

CJ OnStyle, along with the limited-edition trading platform Cream (KREAM), will hold the "HELLO KITTY x JISOO" at the Cream Dosan flagship store in Gangnam-gu, Seoul until the 20th. It announced on the 15th that it will run a pop-up store.
Artist Jisoo attended the pop-up store opening event held on the 14th to shine on the site.


"HELLO KITTY x JISOO" is a collaboration project that combines the image of the global character Hello Kitty, born in 1974, and the artist index, who is influential in music, fashion, and culture. It will showcase a collection of goods that reinterprets Jisoo's style through Hello Kitty. The theme of this pop-up store is "Exchange Diary," which tells the story of Jisoo and Hello Kitty becoming fans of each other and admiring each other and sharing friendships.

"This collaboration project is a discriminatory content commerce merchandising that combines Hello Kitty's unique worldview and Jisoo's fandom," a CJ OnSty official said. "We will strengthen the competitiveness of the content commerce platform to discover good products and fun by expanding IP collaboration such as artists, characters, and K-content in the future."
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*This content was translated by AI.
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