"V effect." Tap tap! BTS V and Yoon's TV commercial 'Cosmetics Advertisement Favourability' ranking No. 1

*This content was translated by AI.

BTS (BTS) V's advertising video proved its high popularity in the advertising world, ranking first in the cosmetics sector.

Japanese beauty brand Yunth, where V is working as an advertising model, announced that the commercial video featuring V ranked first in the cosmetics category in the CM Research Institute's favorability ranking survey.

Japan's CM Research Institute is conducting a survey of 2,485 advertisements from five private broadcasting stations in Tokyo on viewer favorability and ranking. This ranking is used to verify the effectiveness of advertisements and analyze competition.

According to the CM Research Institute, advertisements for leading Japanese companies and global companies such as Google, Panasonic, Santori, P&G, McDonald's, 7-Eleven, and Kirin topped the list in each category.

V is considered suitable as a beauty brand advertising model for his healthy, positive image and beautiful appearance as well as his popularity in Japan. In addition to TV commercials, Yoon's is raising brand awareness by conducting large outdoor advertisements on landmarks in major cities such as Tokyo, Osaka, and Fukuoka.

Shortly after V was selected as YOON's global ambassador on Oct. 29 last year, YOON's parent company Ai Robotics' shares jumped 7.53% the next day to its own high. Since then, sales have increased significantly in a short period of time, proving the so-called "V-effect."

Since Yoon's selection of V as a model, sales have soared every day. The official Yoon's account said, "We received a report that the product was out of stock in the store due to an unexpected repercussion. I'm sorry for the inconvenience. We are currently in the process of restocking sequentially, so we would appreciate your understanding," he apologized by announcing.

Sales at major Japanese variety stores Loft and Plaza, which sell Yoon's products, reportedly rose about 200% in November compared with cumulative sales from March to October. The Cosme Tokyo pop-up store closed at the start of pre-booking, with 200 to 300 visitors lined up a day despite a cold spell of minus 5 degrees Celsius. The pop-up store sold out early throughout its operation.

The online response was also significantly higher. Yoon's products ranked No. 1 in sales on major Japanese e-commerce platforms such as Rakuten, Amazon Japan, and Q10. The amount of SNS comments increased 322 times compared to before the selection of Ambassador. The influx of global consumers has been confirmed as comments from various languages such as English, Korean, and Japanese have increased. As a result, Yoon's is speeding up its efforts to target overseas markets.

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*This content was translated by AI.