*This content was translated by AI.
Actor Sidney Sweeney, famous for "Euphoria," has been embroiled in a legal controversy for installing bras on Hollywood signs without permission to promote his lingerie brand.
A video obtained by TMZ on the 26th showed Sweeney wearing a black hoodie and pants at night, climbing on the letter "H" of the Hollywood sign and installing bras like a clothesline. The production team filmed the process, which was a promotional video for her new lingerie line "SYRN by Sydney Sweeney," reportedly invested by Jeff Bezos.
However, the Hollywood Chamber of Commerce, which owns the intellectual property rights of the Hollywood Sign, said it did not give prior permission for the shooting. "You must obtain a license or permission from the Chamber of Commerce to use or access the Hollywood sign for commercial purposes," said Steve Nissen, president of the Chamber of Commerce. "The production involving Sydney Sweeney was not approved by the Hollywood Chamber of Commerce and was not aware of it in advance."
Sweeney received permission from non-profit organization FilmLA to film near the Hollywood sign, but was not allowed to touch or climb the sign directly. The Hollywood Chamber of Commerce is currently open to police reports on charges of illegal intrusion or vandalism, saying, "We are investigating with what authority the production team approached the cause of death."
The pros and cons were mixed on social media. Some netizens mentioned the controversy in the past, saying, "I guess I didn't learn from that jeans advertisement," and expressed concern, saying, "If I go on the autograph, I can get an actual prison sentence." On the other hand, some positively evaluated it, saying, "It's a bold move, but I'm playing the game properly."
The Hollywood Sign is a historical landmark built in 1923, and unauthorized alteration or climbing is prohibited. In 2017, a man was arrested on charges of illegal intrusion and vandalism by changing his cause of death to "Hollywed." In February last year, a man who went up to the sign for a social media promotion was also arrested.
Last year, Sweeney wrote American Eagle's "Sydney Sweeney Has Great Jeans." The campaign has also been controversial. Although the middle expressions of "jeans" and "genes" were criticized for being reminiscent of eugenics, Sweeney explained, "I didn't know it would be accepted in that sense," and "I seek harmony, not division."
Currently, Los Angeles police say "no crime has occurred," but the situation may vary depending on the results of the Hollywood Chamber of Commerce's investigation. Sweeney has yet to make an official statement.
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*This content was translated by AI.
