*This content was translated by AI.
Singer Lim Young-woong became popular in January as he ranked in the top three star brand reputation.
Lim Young-woong ranked third as a result of big data analysis in January 2026 of star brand reputation released by the Korea Corporate Reputation Research Institute on January 29. No. 1 was BTS and No. 2 was Yoo Jae-suk.
Lim Young-woong's brand was analyzed as 7,240,227, with the participation index of 571,838 media index of 1,313,838 communication index of 2,875,913 community index of 2,478,639. Compared to the brand reputation index of 6,203,714 in December, it rose 16.71%.
"Lim Young-woong's brand was active through concerts with fans," said Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute.
The Korea Corporate Reputation Research Institute measured 279,006,497 big data of star brands measured from December 29, 2025 to January 29, 2026, through consumer behavior analysis to measure the participation index, media index, communication index, and community index for star brands. Compared to the 224,769,093 big data for the star brand in December, it is up 24.13%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive evaluations, media interests, and consumers' interest and communication.
Star brand reputation analysis analyzes the relationship with consumers through the big data reputation algorithm for brands at the top of the brand reputation, which analyzed entertainers, singers, trot singers, drama actors, movie stars, boy groups, girl groups, and sports people. The recommendation index was included as a weight in the detailed index of the star brand reputation index.
In January 2026, the 30th place in the star brand reputation was analyzed in the order of BTS, Yoo Jae-seok, Lim Young-woong, Ive, Blackpink, Exo, Park Jung-min, Seventeen, Son Heung-min, Lee Byung-hun, Lee Sang-min, Hwasa, Park Bo-gum, Big Bang, Ryu Hyun-jin, Ko Yoon-jung, Twice, Lee Je-hoon, Park Seo-joon, Koo Exchange, Byun Woo-seok, Lee Joon-ho, Espa, Jeon Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si-kyung, and Shin Min-ah.
Star brand reputation January 2026 Big Data analysis No. 100 is BTS, Yoo Jae-suk, Lim Young-woong, Ive, Blackpink, Exo, Park Jung-min, Seventeen, Son Heung-min, Lee Sang-min, Hwasa, Park Bo-gum, Big Bang, Ryu Hyun-jin, Ko Yoon-jung, Twice, Lee Je-hoon, Park Seo-joon, Koo Exchange, Byun Woo-seok, Lee Jun-ho, Espa, Jeon Hyun-moo, DAY6, Stray Kids, Faker, Oh My Girl, Sung Si-kyung, Park Jin-young, Park Gun, Lee Dae-ho, Bibi, Won Ji-an Moon Ga-young, Wanna One, Seo Jang-hoon, Kim Yeon-kyung, Woods, BTOB, Kim Sook, Le Seraphim, Kim Yu-na, Cha Eun-woo, Kang Min-ho, Rise, Song Ga-in, Choo Shin-soo, Mamamoo, Jung Joon-ho, EnMix, Gong Yoo, Young-tak, Kwon Sang-woo, fromis9, Lee Kyung-kyu, Ryu Jun-yeol, Lee Young-ae, Jang Do-yeon, Choo Young-woo, Ahn Sung-hoon, Kim Da-mi, Do Kyung-soo, Jang Ki-yong, Lee Young-ja, Baekhyun, Baby Monster, Tak Jae-hoon.
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*This content was translated by AI.
