*This content was translated by AI.
Singer Lee Young-ji (24) showed the essence of good influence by donating 100 million won with a content "Police and Thieves" (Gyeongdo) game with fans.
The Korea Leukemia Children's Foundation (Chairman Shin Hee-young), a non-profit organization specializing in childhood cancer, said on the 9th, "Lee Young-ji delivered a total of 100 million won in donations through participatory content with fans on the 3rd."
The donation started with Lee Young-ji's proposal to create participatory content that can be enjoyed with fans by combining the recent popular play and game culture. The first project, "Police and Thieves," recruited participants through SNS, and received high attention from fans, with about 100,000 people applying to participate. During the content production process, a collaboration with the production company Eggs Coming, in which producer Na Young-seok is involved, was released, providing another attraction.
Through this donation, Lee Young-ji achieved a cumulative donation of 140 million won for children with childhood cancer. Accordingly, he was appointed as a member of the "KCLF Honors Club," a high-value donor club of the Korea Leukemia Children's Foundation.
The entire 100 million won donation delivered by Lee Young-ji will be used for medical expenses and scholarships for children with cancer. The 40 million won donated earlier was raised by adding proceeds from the sale of limited-edition goods and personal donations of Lee Young-ji's web entertainment show "No One Has Set Up" in 2024. The donation was used to provide a kit for supporting hospitalization in the early stages of diagnosis for 300 children with cancer and to support hematopoietic stem cell transplantation costs for one child with cancer.
Lee Young-ji said, "I felt that if the content that started with joy could lead to the direction of keeping children's time, it was meaningful in itself."
The Korea Leukemia Children's Foundation, established in 1991, is a specialized support organization for childhood cancer and operates psychological and social support programs for children with cancer and their families in Korea. In addition, various participatory sharing activities with artists, fans, and citizens are supported to help children with cancer return to a healthy daily life after completing treatment.
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*This content was translated by AI.
