JTBC, Choi Ga-on, Korea's first gold medal passing controversy...a disaster produced by the exclusive right to broadcast [Star Issue]

*This content was translated by AI.

JTBC, which was in charge of exclusive broadcasting of the Winter Olympics, passed Choi Ga-on's image of winning the gold medal.

On the 13th (Korea Standard Time), Choi Ga-on won the women's snowboard halfpipe final at the 2026 Milan-Cortina D'Ampezzo Winter Olympics held in Lvigno Snow Park, Italy, with a final score of 90.25 points.

This was the first gold medal in Korean snow history. However, it was not available on JTBC's main channel. At that time, JTBC broadcasted the short track semifinals, and in the main broadcast, only breaking news was delivered in subtitles. Although it was broadcast on JTBC Sports Channel, most viewers check out the main broadcast, so the criticism against JTBC is intensifying.

JTBC has secured exclusive broadcast rights not only for this Winter Olympics, but also for the 2032 Winter and Summer Olympics, as well as the 2030 World Cup. However, as the controversy over the passing of the gold medal, which missed such an important moment, the public's intense criticism continues.

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*This content was translated by AI.