"Released on the 23rd," Ive, "Narcissi IVE Redefined."

*This content was translated by AI.

"MZ wannabe icon" Kim IVE (IVE: Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, and Lee Seo) sparked a comeback by releasing a campaign film for her second full-length album.

Starship Entertainment, the agency, posted a film of "THE NARCISSISTIC GURLS CAMPAIGN" on its official SNS in IVE on the 12th.

The released film is a production that combines Y2K sensibility of Eve's own and brand campaign mood, raising the sense of immersion from the beginning. The members matched bold jewelry, headphones, and glitter styling to complete a colorful yet unique visual. The slogan "PRETTY IS MY POWER" and "THE NARCISSISTIC GURLS CAMPAIGN," which appear in the entire video, reinterpreted "pretty" as a subjective attitude that affirms itself beyond simple external factors, and suggested a new direction of narcissism that IVE has built.

Styling that reveals individuality for each member is also impressive. Ray used sparkling boots and pink ribbon cushions to show a kitsch yet hip mood, while Ahn Yu-jin created an intelligent yet dreamy atmosphere in a mix-match with horn-rimmed glasses and colorful jewelry. Autumn and Lee Seo used colorful fur items to reveal sensational and provocative charms.

Witty props also attract attention. Jang Won-young presented an immersive performance with a book titled "I'm Jang Won-young," and Liz posed with confidence with a book titled "You Can Be Liz" to convey a confident message. Scenes showing the members clearly revealed the concept of the campaign by unraveling "self-love" in a new way.

Through this second full-length album 'Revive Plus', IVE will expand the story that has been centered on 'I' to the view of 'we'. The narrative, which started with the identity of "IVE = me," leads to "Us with the IVE and the public" and heralds the next chapter of the IVE toward a wider possibility.

Earlier on the 9th, through the unveiled pre-release song "BANG BANG", IVE presented an energetic sound and unstoppable performance, providing catharsis. Immediately after its release, the song ranked No. 1 on YouTube's domestic popular music chart and has remained at the top for four consecutive days, recording No. 1 for two consecutive daily popular music videos, and the "Bang Bang" performance video has risen to No. 2 and is on the rise. While it continues to rise, targeting not only the tastes of domestic but also global listeners, IVE is raising expectations for an expanded narrative that will lead to the title song "BLACKHOLE" through this campaign film.

Meanwhile, IVE will release its second full-length album 'REVIVE+' through various online music sites at 6 p.m. (KST) on the 23rd.

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*This content was translated by AI.