*This content was translated by AI.
JTBC, which is in charge of exclusive broadcasting of the Winter Olympics, expressed its position on passing Choi Ga-on's gold medal scene.
JTBC announced its official position on the 13th, saying, "I would like to inform you about Choi Ga-on's broadcast of the halfpipe final match."
JTBC said, "The snowboard women's halfpipe event, in which Choi Ga-on participated, was originally broadcast live on JTBC and JTBC Sports, but as the short-track competition began, JTBC switched to short-track, and the halfpipe continued to broadcast on JTBC Sports."
"If JTBC switches back to Choi Ga-on during the short track broadcast, there will be no channel to watch the short track event," he said. "Short track is a strong event of the Korean national team and is highly interested in the public, so we maintained short track broadcasts in consideration of viewers' options and operated halfpipe through JTBC Sports."
On this day (Korea time), Choi Ga-on won the women's snowboard halfpipe final at the 2026 Milan-Cortina d'Ampezzo Winter Olympics held at Lvigno Snow Park, Italy, with a final score of 90.25 points.
Choi Ga-on won Korea's first gold medal in snow. However, the JTBC channel, which was in charge of the exclusive broadcast of the Winter Olympics, did not broadcast this image, but broadcast the short track semifinals, and in the main broadcast, Choi Ga-on's gold medal could be confirmed only by breaking the subtitles.
Choi Ga-on's game was broadcast on JTBC Sports Channel, but most viewers watched the JTBC channel's main broadcast, sparking controversy over passing the Choi Ga-on gold medal.
JTBC has secured exclusive broadcast rights not only for this Winter Olympics, but also for the 2032 Winter and Summer Olympics, as well as the 2030 World Cup.
I would like to inform you about Choi Gaon's broadcast of the halfpipe final match.
The snowboard women's halfpipe event, in which Choi Ga-on participated, was originally broadcast live on JTBC and JTBC Sports, but as the short track race began, JTBC switched to short track and the halfpipe continued to broadcast on JTBC Sports.
If JTBC switches back to the Choi Ga-on race during the short track broadcast, there will be no channel to watch the short track race.
As short track is a strong event in the Korean national team and is highly interested in the public, short track broadcasts were maintained in consideration of viewers' options, and halfpipe was operated through JTBC Sports.
JTBC will do its best to help viewers enjoy the Milan Cortina Winter Olympics in real time as much as possible.
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*This content was translated by AI.

