V Effect! BTS V Tirtir's new campaign product is quickly 'out of stock'

*This content was translated by AI.

The new product, which was campaigned by BTS V, was sold out immediately after its release, proving the "V effect" once again.

Tirtir posted a picture of V on his official SNS on the 17th, along with the words "Bold and delicate PRISM HIGHLIGHTER DUO completed with TIRTIR's global ambassador V."

Within hours of the announcement, all colors of the product were sold out at the Tirtir Global Official Mall. As a result, the Prism Highlighter Duo is rapidly emerging as a new popular product. Earlier, Tirtir selected V as a global ambassador and successfully conducted a campaign with a mask fit red cushion as its main product.

Prism Highlighter Duo is a makeup product that highlights the face in three dimensions. V's soft facial line and clear features acted as a marketing factor that stimulated consumers' desire to purchase a three-dimensional face.

Since V's stint as an ambassador, Tirtir has rapidly grown from a small and medium-sized indie brand to a brand representing K-beauty. The company was selected as the "Korea Winner in the K-Beauty Leader category" at the "Elle Beauty Awards 2026" selected by editors from 50 countries around the world, raising its status.

Mask Fit Red Cushion, an award-winning product, became the first Korean cushion brand to top Amazon's overall beauty category after V conducted the campaign. As of mid-December 2025, the two products promoted by V simultaneously entered the top 100 of Amazon's color cosmetics.

In addition to global brands such as Celine, Cartier, and Coca-Cola with V, small and medium-sized brands such as Tirtir that are expanding the global market are also attracting attention. Tirtir has emerged as a global beauty market powerhouse based on the V effect.

Compose Coffee also plans to enter Taiwan and the Philippines after Singapore. The company ranked first in the Korea Consumer Agency's comprehensive satisfaction survey for low-cost coffee, raising brand awareness.

Snowpeak exceeded market expectations in the fourth quarter of 2025 with a 16.8% year-on-year increase in sales and 42.6% in operating profit. Japanese cosmetics brand Yoon's ad video starring V topped the list of favorable advertisements in the cosmetics sector, with sales at Japan's Loft and Plaza stores recording about 200% of cumulative sales from March to October.

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*This content was translated by AI.