* Translated by Papago

Starnews

"4.67 million consolation letters." BTS V's goods that are about to be completed BTS are also "most popular."Powerful fandom

Published :

Mun Wansik

*This content was translated by AI.

Group BTS V poses at the luxury brand Celine Cheongdam flagship store in Gangnam-gu, Seoul, Dec. 17, 2025. /2025.12.17 / Photo = Kim Hwi-seon hwijpg@

V's goods are proving their global popularity as they are considered the most popular items ahead of their return to full BTS (BTS).

BTS will release "ARIRANG" at 1 p.m. on March 20 and hold "BTS Comeback Live: ARIRANG" at Gwanghwamun Square on March 21. The stage will be broadcast live worldwide on Netflix.

The number of users of related products on used trading platforms is increasing rapidly, more than a month before the BTS returns to its full body. Fans are excitedly waiting for BTS's comeback by purchasing goods such as members' photo cards, slogans, and cheering tools.

Amid the active purchase of BTS goods by overseas fans, V was found to be the most searched member by overseas users. According to the analysis of the used trading platform Lightning Market, overseas fans, mainly in Europe such as the UK, Spain, and Austria, have increased their search and purchase of goods. The popularity of V-related goods in the Lightning Market reflects the fandom's firepower, high loyalty, and global demand.

For example, the size of V's fandom can be easily measured from the consolation letters V received during his military service. V received 4.67 million consolation letters according to the military-customized service app Gundoli, ranking first by a gap of 1.87 million from second place.

V, who finished his service at the Army 2nd Corps Military Police Special Task Force, greets fans at Sinbuk-eup Sports Park in Chuncheon, Gangwon Province, on the morning of June 10, 2025./2025.06.10 / Photo = Kim Hwi-seon hwijpg@

Lightning Market said BTS products increased 22.3% year-on-year in January, when BTS's comeback was official, while the number of registrations increased 35% compared to the previous month and the number of users surged 61.5%. In particular, the number of related keyword searches has soared nearly 20 times since January 15, when the release schedule of the regular album was released, leading to an increase in the registration of goods.

V's goods have been consistently popular since his debut. In particular, photo cards are representative of goods, and fans spare no effort to have their favorite idol's photo cards. V's photo card made headlines when it was sold at the highest auction price on eBay in the U.S., and the photo card also hit a new high in the early days of its debut on a Japanese sales site.

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*This content was translated by AI.

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