"Kim Junsu's parent company Loud Corporation attracts Superfast investment..."Start Global IP"

*This content was translated by AI.

SUPERFAST, a base culture-tech company, and LOUD Corporation, a K-culture convergence content strategy company, have signed a strategic partnership and announced that they will promote IP joint development and commercialization in earnest.

Superfast is an IP-focused culture tech company builder that produces, invests, and connects content and technologies from various industries such as games, YouTube, entertainment, and fashion to expand IP and create synergy. Superfast Group is carrying out various businesses to create IP synergy through its subsidiaries such as △111% (111Pernet), a game producer famous for global hit games such as "Random Dice" and "Lots of Fortune," YouTube content production and channel operation company △Zoo, an IP licensing business company △ FromMars, and an indie musician-centered entertainment company △ Superist.

Loud Corporation is a K-culture convergence content company that covers e-sports content production and distribution, professional gamer and artist management, and performance and content businesses. △LOUD ESPORTS, a game and esports-based management business △ SUPERGENT, a musical artist management label represented by singer and musical actor Kim Jun-soo, △PALMTREE ISLAND, a fan experience-oriented content business △LOUD FUN TOGETHER, etc. are building a business structure that connects IPs in each business area and creates synergy.

Through this cooperation, the two companies will jointly design a "new source IP" that has game and K-culture elements in mind at the same time, rather than simply expanding the existing game IP to secondary works. It established an integrated pipeline that combines the entire process from planning to production, investment, expansion and distribution of various platforms, and formalized strategic partnerships aimed at creating long-term value.

In particular, this partnership is differentiated from existing content collaboration in that it co-designed a source IP that can be expanded throughout K-culture with games as a starting point. The two companies plan to build a new culture technology model that organically connects technology, production, investment, and distribution to secure IP life and scalability at the same time. In the process, Superfast participated as the third largest shareholder through strategic investments based on Loud Corporation's trust in its business vision and growth potential, formalizing its long-term partnership beyond simple collaboration.

Superfast CEO Kim Kang-an said, "Loud Corporation's e-sports players, artists, and performance IP are key assets that are already highly evaluated in domestic and international markets. Through this partnership, we plan to reinterpret the IP in new formats and technologies and introduce it as a more expanded content experience."

"Superfast is a partner with strength in converging IP and expanding it into new industries and markets," said Seo Kyung-jong, CEO of Loud Corporation. "The meaning of this cooperation is to design IP together from scratch in a structure that considers games, performances, and fandom at the same time." "Through this, the two companies will build an IP Universe that can be expanded together," he added.

Through this strategic collaboration, Superfast and Loud Corporation plan to further strengthen their global K-culture IP strategy beyond games and jointly secure long-term growth engines based on a structure that encompasses the entire process from content planning to commercialization.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.