Park Jihoon, who is 10 million ahead of "The Man of the King" and No. 1 rising star..He's got a grip on the advertising industry

*This content was translated by AI.

Actor Park Ji-hoon, who topped the rising star list with the movie "The Man Who Lives with the King," is continuing his trend.

According to the recent analysis of big data of Rising Star brand reputation in February 2026 released by the Korea Corporate Reputation Research Institute, Park Ji-hoon proudly ranked first. This is the result of comprehensively measuring the participation index, media index, communication index, and community index for star brands through consumer behavior analysis based on rising star brand big data measured from January 28 to February 28, 2026.

Park Ji-hoon recorded a participation index of 1,143,470, a media index of 1,314,155, a communication index of 1,625,036, and a community index of 1,066,739, with a brand reputation index of 5,149,400. In particular, it showed high numbers in the communication index and media index, proving explosive interest online and in the media as a whole.

It is analyzed that the role of Lee Hong-wi, a discontinued actor, in the movie "The Man Who Lives with the King," which has recently surpassed 9 million viewers and has been on the market. Park Ji-hoon, who drew favorable reviews from audiences and critics at the same time with his immersive performance that overwhelms the screen, is expected to continue to increase in brand value as well as the success of his work.

As the news of the No. 1 Rising Star brand reputation spread, the advertising industry became busier. It is reported that Park Ji-hoon is being flooded with campaign-related inquiries as well as advertisements in various industries such as fashion, beauty, and food and beverage, realizing Park Ji-hoon's presence as a "general actor." As he is regarded as an actor with wide popularity by proving his popularity and popularity through his work, the industry seems to be paying attention to him as a "next-generation advertising blue chip."

Attention is focusing on what steps Park Ji-hoon, who has caught both rabbits of success and brand influence, will continue to rise in the future.

Meanwhile, Park Ji-hoon is set to release the original TVing series "Becoming a Food Service Legend" in the first half of this year, and Wanna One's entertainment show, which will gather again for the first time in about seven years, will be released, so he will meet with the public with a wider range of activities.

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*This content was translated by AI.