*This content was translated by AI.

Even though BTS (BTS) V did not attend Paris Fashion Week, it became a big topic in the "CELINE 2026 Winter" collection. V proved his iconic presence once again.
Global PR and media analytics company Onclusive analyzed 234 celebrities and influencer social media buzz volumes during Fashion Week. As a result, V ranked 21st overall and 9th among Korean stars. V was the only person who missed the fashion show to be on the list.
Paris Fashion Week was held from March 2 to 10, 2026. The Celine Collection was held at the French Academy of Sciences (Angstiet de France) on the 7th, but V did not attend as BTS was set to make a comeback.
On the 11th, Celine's official account posted a photo of V's pictorial taken in advance on X (formerly Twitter). The photo has recorded more than 110,000 "jong-ayo." V reinforced the Celine brand's image by wearing a red scarf over his shoulder or half-covering his face to create a chic atmosphere.
Celine has been sending love calls to V for more than two years since 2020 and has become a global ambassador. V first attended Paris Fashion Week at Eddie Sliman's personal invitation in June 2022 and began his collaboration with Celine. At the time, he was treated like a chartered plane and a luxury suite.

Eddie Sliman selected V as a model for the Celine Portrait series after Bob Dylan and Jack White. He led the selection of artists, styling, and filming. Later, V was called "Kim Celine" and became Celine's crown prince.
V also demonstrated his high influence at Paris Fashion Week 2025. Lefty, a global influencer marketing platform, valued V's EMV (media exposure value) at $13.1 million (about 19 billion won) by converting the exposure value of social media content. This was the highest number of Korean stars.
Lefty also said there were 6 million V-related posts during Paris Fashion Week, accounting for 76% of Celine's 7.9 million posts. "Most of the posts about Celine in X were led by one celebrity, and 76% were about V," he said, explaining the influence of the fandom.
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*This content was translated by AI.
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