Hwasa, Mexican chicken. New face

*This content was translated by AI.

Singer Hwasa has become the face of Maxicana chicken.

Mexicana, a chicken franchise company, announced on the 17th that it has selected singer Hwasa, who has an unrivaled charisma and trendy sense that captivates the public, as the brand's new exclusive model.

In line with Mexicana Chicken's 2026 slogan, "Re: Born Mexicana," the model selection contains the will to make a major brand leap forward by adding a sophisticated and dynamic sense to the existing friendly image.

"We judged that Hwasa's confident and independent charm and trend-leading image best match the value of change and innovation that it aims for," said Kim Yong-eok, head of the Mexican marketing division. "We plan to reach consumers with a younger and more sensual brand through Hwasa."

Hwasa, the "eating show goddess" who represents the entertainment industry, has been popular with various menus as an icon in the eating industry. The meeting between Mexicana and Hwasa is expected to be an opportunity to more attractively deliver the taste and quality of Mexicana chicken to the public.

Hwasa will participate in various online and offline marketing activities, starting with filming a new video advertisement as an exclusive model for Mexicana Chicken in the future. Together with Hwasa, Mexicana Chicken plans to further raise brand awareness by launching unique events and promotions that will target the tastes of the MZ generation.

Hwasa's joining is expected to add sensuous color to the authenticity that Mexicana Chicken has maintained for a long time, and lead to a full-scale image reform of the brand. Hwasa's attractive visuals and dynamic energy are expected to bring new life to the market.

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*This content was translated by AI.