No. 1 BTS, No. 2 IVE, No. 3 Lim Youngwoong.

*This content was translated by AI.

• Advertising Model Brand Reputation April 2026

As a result of big data analysis in April 2026 of advertising model brand reputation, it was analyzed in the order of No. 1 BTS, No. 2 IVE, and No. 3 Lim Young-woong.

The Korea Corporate Reputation Research Institute measured 46,480,909 advertising model brand big data measured from March 9, 2026 to April 9, 2026, using the participation index, media index, communication index, and community index through consumer behavior analysis. Compared to 40,956,804 advertising model brand big data in March, it increased by 13.49%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure consumers' relationships with advertising model brands, positive evaluations, media interests, and consumers' interest and communication.

Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through big data reputation algorithms for brands at the top of brand reputation. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.

BTS, IVE, Lim Young-woong, Park Ji-hoon, Yoo Jae-seok, Yoo Hae-jin, Lee Su-ji, Blackpink, Son Heung-min, Lee Jung-jae, Park Bo-gum, Lee Joon-hyuk, Byun Woo-seok, Lee Jung-hoo, Han Ji-min, Ko Yoon-jung, Kim Do-young, Kim Yu-na, Espa, Lee Chan-won, Um Tae-gu, Sung Si-kyung, Park Jung-min, Shin Min-ah, Kiki, Yoo Ji-tae, Twice, Ryu Hyun-jin, Tae-yeon, and Jeon Hyun-moo were analyzed in order.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the advertising model brand reputation, was analyzed to be 7,462,249 with the participation index of 467,795 media index of 1,387,224 communication index of 3,246,593 community index of 3,360,637. Compared to the brand reputation index of 2,876,385 in March, it rose 159.43%.

The second and IVE brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 3,063,321, with the participation index of 80,460 media index of 391,759 communication index of 1,360,270 community index of 1,230,831. Compared to the brand reputation index of 1,696,892, it rose 80.53% in March.

Lim Young-woong's brand ranked third with a brand reputation index of 2,896,428, with a participation index of 164,700 media index of 270,886 communication index of 1,173,200 community index of 1,287,643. Compared to the brand reputation index of 1,915,982 in March, it rose 51.17%.

In fourth place, Park Ji-hoon's brand was analyzed at 1,896,965, with the participation index of 445,695 media index of 382,262 communication index of 481,568 community index of 487,440. Compared to the brand reputation index of 1,006,572 in March, it rose 88.46%.

In fifth place, Yoo Jae-seok's brand was analyzed at 1,553,747, with the participation index of 73,552 media index of 156,910 communication index of 366,488 community index of 956,796. Compared to the brand reputation index of 1,033,957 in March, it rose 50.27%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of brand big data in April 2026, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. Analysis of the advertising model brand categories showed an increase of 13.49% compared to 40,956,804 advertising model brand big data in March. According to the detailed analysis, brand consumption fell 7.99%, brand issues rose 13.73%, brand communication rose 9.68%, and brand diffusion rose 24.98%, according to the reputation analysis.

"In the link analysis of BTS advertising brands that ranked first in the advertising model brand reputation in April 2026, "All-kill, master, record" was high, and "Arirang, Waldo Tour, Billboard" was high in the keyword analysis. In the positive negative ratio analysis of BTS advertising brands, it was analyzed that the positive ratio was 91.90%, according to the brand big data analysis.

In April 2026, the brand reputation survey of advertising models was conducted by BTS, IVE, Lim Young-woong, Park Ji-hoon, Yoo Jae-seok, Yoo Hae-jin, Lee Su-ji, Blackpink, Son Heung-min, Lee Jung-jae, Park Bo-gum, Lee Joon-hyuk, Byun Woo-seok, Lee Jung-hoo, Han Ji-min, Ko Yoon-jeong, Kim Do-young, Kim Yu-young, Espa, Lee Chan-won, Um Tae-gu, Sung Si-kyung, Park Jung-min, Shin Min-ah, Kiki, Yoo Ji-tae, Twice, Ryu Hyun-jin, Tae-yeon It consisted of brand big data analysis on Tak Jae-hoon, Le Seraphim, Ji Ye-eun, Ma Dong-seok, Koo Chang-seok, Kim Jong-min, Son Ye-jin, Gong Yoo, Tours, Kim Joon-ho, Lee Seung-gi, Jung Hae-in, Song Ji-hyo, ILLIT, Son Seok-gu, Kim Dong-hyun, Park Seo-joon, Chu Young-woo, Lee Dong-wook, Oh My Girl, Park Jae-beom, Cha Seung-won, Hwang Jung-min, Park Eun-bin, Heo Sung-tae, Han Hyo-joo, Lee Young-ja, Kang Dong-won, Kim Hee-jae, Ryu Jun

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*This content was translated by AI.