IU transformed into a '21st Century Grand Prince Lady' as a chaebol 'Sung Hee-joo'.. Another preview of "Life Character"

*This content was translated by AI.

Singer and actress IU will visit the small screen with a new work.

IU will perform another acting transformation in MBC's new Friday-Saturday drama "21st Century Grand Prince Lady" (script Yoo Ji-won/director Park Joon-hwa, Bae Hee-young/project Kang Dae-sun/production MBC, Kakao Entertainment), which will premiere at 9:40 p.m. on April 10.

"21st Century Grand Duchess" is a drama about the romance of breaking down the fate of a man who is a chaebol with everything in the background of the constitutional monarchy of the 21st century, but who is the son of a woman and a king whose status is annoying because he is a commoner, but who is sad because he can't have anything.

Sung Hee-joo, played by IU, is a perfect conglomerate with beauty, ability, and financial power, but she has the limit of her status as a "common person." He leads the center of the play by choosing to marry Prince Ian in order to gain the only thing he doesn't have.

IU explained Sung Hee-joo with three words: "greed, temperament, and cuteness," and said, "At first, greed and eccentricity that cannot be controlled stand out, but as the play progresses, deficiencies are filled and many cute and cool appearances are seen," signaling the birth of a three-dimensional character.

At the production presentation, he said, "Hee-joo is a character who is annoying, angry, and greedy, but also cute," adding, "I felt the character was attractive while reading the script, and I chose the work without having to worry about it." He also added, "Thanks to the colorful costumes and jewelry, it feels like a influencer," raising expectations for a different character expression.

IU has established herself as a "trusted actor" by simultaneously proving its popularity and cinematic quality in each of her works such as "Dream High," "Producer," "My Mister," "Hotel Del Luna," and "Fully Believed." In particular, he was loved by the public and critics for playing two roles perfectly through last year's global box office Netflix series "Fully Believed," and swept major awards, including the 4th Blue Dragon Series Awards for Best Actress, the 20th Seoul Drama Awards for Best Female Actor in K-Drama, and the 2025 Asian Artist Awards (AAA 2025), winning six awards, including this year's actor.

This is IU's first MBC drama and her first return to the drama in about a year, and attention is focused on the new appearance to be presented through the character Sung Hee-joo. It is expected to once again capture viewers with a different charm, three-dimensional character, and IU's solid acting skills.

Meanwhile, MBC's new Friday-Saturday drama "The Grand Prince's Wife in the 21st Century," starring IU, will premiere at 9:40 p.m. on the 10th, and will be available on the online video service (OTT) Disney+.

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*This content was translated by AI.