*This content was translated by AI.

'Mamtim Kim', the fashion brand that created a sales miracle of 100 billion won, continues to challenge with Kim Da-in (CEO).
In the KBS 2TV variety show 'The Boss is Listening' (hereinafter 'Sadaengwi'), aired on the 19th, featuring Park Myung-soo's 'Walking to the Boss's House', fashion industry boss Kim Da-in (CEO), who captured the hearts of the MZ generation with 'Mamtim Kim', made an appearance.
Born in 1992, Kim Da-in (CEO) started a business at age 24 with startup capital of 300,000 won, achieving a sales miracle of 100 billion won with 'Mamtim Kim'. As the founder of 'Mamtim Kim', Kim Da-in (CEO) has also launched a newly rebranded brand 'Dainit', which recorded 10 billion won in sales within two years, drawing attention with unprecedented moves.
'Kim Da-in (CEO)' invited Park Myung-soo and Oh My Girl's Hyojung, an intern, to Trimajero, sparking envy. Kim Da-in (CEO) said, "Fashion trends change too quickly, so there is a lot of pressure," and added, "I habitually observe everything when meeting people," conveying efforts to succeed with the brand. Kim Da-in (CEO), who arrived at work, transformed into a meticulous and highly motivated boss. During a meeting to discuss pop-up store ideas, when Park Myung-soo proposed a design incorporating Police LINE on the spot, Kim Da-in (CEO) demonstrated denim pants utilizing the idea, earning admiration. Kim Da-in (CEO) cited communication with customers as the secret to the brand's popularity, stating, "We receive over 300 messages a day and strive to actively reflect customer requirements in our designs."
'Kim Da-in (CEO)' confessed, "I didn't go to university and started selling clothes by purchasing them at Dongdaemun at age 24. When sales didn't go as planned and things were tough, my mother gave me 300,000 won to buy two coats, and since then, I have never received help again." Regarding stepping down as CEO after the success of 'Mamtim Kim' and launching the second brand 'Dainit', Kim Da-in (CEO) said, "I am still young, so I wanted to return to my original intention and prove my skills," leaving a touching impression.
'The Boss is Listening' airs every Sunday at 4:40 PM on KBS 2TV.
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*This content was translated by AI.

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