*This content was translated by AI.

EXO group member Baekhyun of the unit EXO-CBX (Chen, Baekhyun, Xiumin) showcased his global influence.
His agency INB100 announced on the 6th that Baekhyun has been selected as an ambassador for a Chinese skincare brand.
Through this appointment, Baekhyun became the brand's first integrated ambassador covering all categories and product lines, as well as its first overseas artist ambassador.
Previously, Baekhyun has demonstrated his solo influence through activities spanning domestic and international stages, including his first solo world tour, encore concerts, performances in Las Vegas, USA, and awards at global ceremonies. Based on these achievements, expectations are high for Baekhyun's continued active engagements this year.
Meanwhile, Baekhyun recently sparked transfer rumors after reports suggested he might move to G-Dragon's agency, Galaxy Corporation. However, both sides dismissed the claims as baseless.
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*This content was translated by AI.



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