BoA, Leaving SM for New Journey After 26 Years.. Announces 'Jumping BoA' First Cohort Recruitment [Official]

*This content was translated by AI.

Singer BoA will reconnect with fans through her first official membership bearing her own name, 26 years after her debut.

Her agency, Baypal Entertainment (hereinafter Baypal), announced on the 11th that "BoA has joined as the first IP of the IP-exclusive private fandom platform 'PLEDGE'."

BoA's first official membership, 'Jumping BoA 1st Cohort,' presented by Baypal in collaboration with 'PLEDGE,' began registration at 2 p.m. on the 1st and will continue until 11:59 p.m. on the 17th. Following the delivery of membership kits, the platform's main content and features will be rolled out sequentially.

Earlier in March, BoA announced a fresh start. She concluded her 25-year partnership with SM Entertainment and co-founded a one-person planning company, Baypal.

Baypal is a company that incorporated the English word 'pal,' meaning 'to approach like a friend,' into its name. This collaboration with PLEDGE marks BoA's first official project since the launch of Baypal.

Fans who join the 'Jumping BoA 1st Cohort' membership will gain access to a private community exclusive to BoA. They will receive text and voice messages directly from BoA, while unreleased behind-the-scenes photos and exclusive VOD content will be available only to membership members. Priority application for presales and lotteries related to BoA's performances and music show activities, as well as special benefits, will be open to membership members first. An activity-based reward system is also scheduled to be introduced sequentially.

BoA debuted in the entertainment industry at the age of 13 in 2000. She has established herself as the 'Star of Asia,' leading the global expansion of K-pop across Asia, including Korea and Japan. Last year, she expanded her activities with the release of her 25th-anniversary regular 11th album 'Crazier,' producing the junior group 'NCT WISH,' and appearing in the tvN drama 'Please Marry My Husband.' Over the course of 26 years since her debut, BoA has consistently expanded her musical horizons and plans to continue fostering more intensive communication with her fandom through Baypal and PLEDGE.

Baypal stated, "We prepared this meeting on PLEDGE to share BoA's new journey from the closest position to the fans," and added, "We ask fans who have stood by BoA for a long time to look forward to the new stories we will write together in the future."

The 'Jumping BoA 1st Cohort' membership can be registered on the fandom platform 'PLEDGE' until 11:59 p.m. on the 17th.

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*This content was translated by AI.