"I Don't Melt Easily" Byun Woo-seok's Effect! SK Magic Water Purifier Ad Video Surpasses 12.8 Million Combined Views on YouTube and Instagram

*This content was translated by AI.

"I Don't Melt Easily"

An advertisement video featuring actor Byun Woo-seok for SK Magic's water purifier surpassed 12.8 million combined views on YouTube and Instagram within a month of its release.

The new water purifier campaign video, released in April, recorded approximately 3.8 million views for the MEGA ICE segment and about 9 million views for the Two Water segment.

This campaign prominently featured the main copy, "I Don't Melt Easily." As Byun Woo-seok solidified his status as a top actor following the success of the drama "21st Century Grand Duchess," his image resonated with the advertisement, driving its spread.

Byun Woo-seok stated, "I saw the MEGA ICE for the first time while filming, and the ice that doesn't melt easily left a strong impression on me. I hope everyone has a cool summer with the MEGA ICE water purifier."

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*This content was translated by AI.