'An So-hee's 20,000-won wine' becomes a hit at convenience stores... "I poured my love and sincerity into it"

*This content was translated by AI.

'Shimmer,' a wine brand launched by actress An So-hee, formerly of the girl group Wonder Girls, has established itself as a bestseller in the 20,000 to 30,000 won white wine category at CU convenience stores, maintaining steady growth. Going beyond a simple celebrity collaboration product, the project wine, which An So-hee personally led from start to finish, has garnered high repurchase rates and positive responses from consumers.

'Shimmer' is a wine brand in which An So-hee was deeply involved from the initial planning stage through juice development, branding, and the entire launch process. About a year before its release, An So-hee personally visited wineries in New Zealand to collaborate closely with winemakers. She was meticulously involved not only in the juice development stage, where she designed the wine's style and balance, but also in label design and the brand's direction. The brand's creation process and her journey in the local area were revealed through An So-hee's YouTube channel, drawing consumer interest.

'Shimmer,' which reflects An So-hee's sensibility and taste, was completed through a collaboration with the New Zealand winery Rafah Urawa. It has received positive responses for its refreshing aroma unique to Sauvignon Blanc, clean acidity, and a style that can be enjoyed without burden. The industry analyzes that the brand's reasonable price point, high quality, and stylish brand image have harmonized to increase satisfaction among younger consumers.

"As someone who has always loved wine, this project was prepared with long-term love and sincerity," An So-hee said. "I am grateful that the brand, completed through a strong partnership with CU, which leads the wine industry, and Geumyang International, is loved by many consumers. It is even more meaningful that it has led to the significant result of becoming a bestseller."

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*This content was translated by AI.