"100 million won savings account in one year": Shin Shin-ja reveals the secret behind her '40 billion won in annual sales' ('Millionaire')

*This content was translated by AI.

Shin Shin-ja, who built an annual sales volume of 40 billion won from a single dish of trotters, opens up about her tearful past.

In the EBS program 'Seo Jang-hoon's Millionaire Next Door,' airing at 9:55 p.m. on the 20th, the turbulent life story of Shin Shin-ja, owner of a trotter franchise with 40 billion won in annual sales and known as the 'success myth of the trotter world,' will be unveiled.

Shin Shin-ja reveals the factory that produces trotters, boiled pork, and blood sausage. The massive scale, with a daily production capacity of 20 tons, draws attention to the enormous trotter factory built on a sprawling 20,000-pyeong site where employees must ride golf carts to move around. It is an 'all-in-one trotter kingdom' complete with dormitories, a daycare center exclusively for employees, a kimchi factory, and a beverage factory.

The entire process of how trotters are made is also fully revealed. Under the watchful eyes of Seo Jang-hoon and Jang Ye-won, raw trotters that have undergone washing and massage in a giant spa are boiled in a secret broth that has been passed down for 41 years, then dried to complete the dish with a glossy appearance and a firm, bouncy texture. Amidst this, a sudden 'firepower show' unfolds on the factory's hanbok stage, surprising everyone. This is the process of using a torch to burn off hidden fine hairs that rise as the boiled trotters shrink. Watching this, Seo Jang-hoon, seemingly stimulated by the skilled movements of the master craftsman, confidently issues a challenge, drawing everyone's attention. With Shin Shin-ja's worried expression, filled with concern that "the meat must not burn," behind him, Seo Jang-hoon grips the torch with a determined look, as if he were a renowned surgeon on an operating table.

Shin Shin-ja, once an ordinary housewife, jumped into entrepreneurship at the young age of 29 to support her family's livelihood. With the help of relatives, bank loans, and all her saved assets, she opened a Western-style restaurant, and the result was a huge success. In the 1980s, she earned a monthly net profit of over 0.1 billion won, saving steadily in a 100 million won savings account each year, proving her business was thriving. When asked, "What was the first thing you bought after saving money diligently?" Shin Shin-ja replied, "The building I bought," eliciting surprise.

That dilapidated and shabby building from back then has now become the most prime real estate in Daejeon, located right next to a nationally famous bakery, ○Sim-dang. Even more astonishing is the fact that Shin Shin-ja has never raised the rent for that building for 37 years. Regarding this, he calmly stated, "I don't even know the exact market price," leaving a deep impression. The miraculous story of Shin Shin-ja becoming a landlord from a tenant just five years after starting her business at the age of 34, and the heartbreaking secret hidden behind her bold decision to freeze the rent for 37 years, will be revealed on EBS's 'Seo Jang-hoon's Millionaire Next Door.'

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*This content was translated by AI.