1st: Cortis, 2nd: Kim Yong-bin, 3rd: Han Lo-ro

*This content was translated by AI.

• Rising Singer Brand Reputation May 2026

Group Cortis secured the top spot in the May 2026 Rising Singer Brand Reputation rankings, once again proving its popularity.

The Korea Corporate Reputation Research Institute announced that, based on an analysis of 63,034,915 pieces of big data on rising singer brands from April 27, 2026, to May 27, 2026, Cortis ranked first in the May 2026 brand reputation. Kim Yong-bin ranked second, and Han Lo-ro ranked third. The volume of big data increased by 16.56% compared to the 54,081,618 pieces recorded in April.

The brand reputation index is a metric reflecting the impact of consumers' online habits on brand consumption. This analysis measured participation index, media index, communication index, and community index, incorporating category consumption weights into the detailed indicators.

Cortis recorded a brand reputation index of 6,065,405, with a participation index of 507,585, a media index of 832,468, a communication index of 2,385,646, and a community index of 2,339,707. This represents a 328.60% increase compared to 1,415,162 in April. Kim Yong-bin saw a 34.10% rise to a brand reputation index of 3,917,846, while Han Lo-ro rose 9.65% to 3,300,462. Bibi increased by 112.92% to 3,122,855, and ENHYPEN rose by 22.56% to 3,099,769.

Director Gu Chang-hwan stated, "According to the big data analysis results of the May 2026 Rising Singer Brand Reputation, Cortis (Martin, James, Ju-hoon, Sung-hyun, Geon-ho) ranked first. Analyzing the rising singer brand category, the data increased by 16.56% compared to the 54,081,618 pieces of big data from April. A detailed analysis shows brand consumption rose 7.75%, brand issues rose 3.22%, brand communication rose 13.71%, and brand diffusion rose 32.73%."

He continued, "Cortis secured the top spot by receiving overwhelming support on global music platforms. Kim Yong-bin, ranked second, built a strong community by holding a sports day with fans. Han Lo-ro, ranked third, is loved by many through various memes as a singer-songwriter. Bibi, ranked fourth, created joy through music by releasing a new album. ENHYPEN, ranked fifth, established a solid connection with global fans."

The top 30 rankings for the May 2026 Rising Singer Brand Reputation were analyzed as follows: Cortis, Kim Yong-bin, Han Lo-ro, Bibi, ENHYPEN, Stray Kids, Tour, Park Ji-hyun, Park Seo-jin, Wooz, Kiki, Day6, Rise, Choi Ye-na, Lowun, Woody, Baby Monster, Do Kyung-soo, Ahn Sung-hoon, Lee Chang-seop, Kim Hee-jae, Jo Yu-ri, Cats Eye, QWER, Hatsu to Hatsu, Lee Mu-jin, Son Tae-jin, Da-young, Kard, Ohban.

The May 2026 Rising Singer Brand Reputation survey was conducted through big data analysis of the following brands: Cortis, Kim Yong-bin, Han Lo-ro, Bibi, ENHYPEN, Stray Kids, Tour, Park Ji-hyun, Park Seo-jin, Wooz, Kiki, Day6, Rise, Choi Ye-na, Lowun, Woody, Baby Monster, Do Kyung-soo, Ahn Sung-hoon, Lee Chang-seop, Kim Hee-jae, Jo Yu-ri, Cats Eye, QWER, Hatsu to Hatsu, Lee Mu-jin, Son Tae-jin, Da-young, Kard, Ohban, Choi Yu-ri, Jung Seung-hwan, Boy Next Door, Tey, Eunice, Lee Chan-hyuk, Kim Ha-on, Marktop, Alphadrive One, Jin Hae-seong, Kang Moon-kyung, Izna, Exslab, Kickflip, Miyao, Im Jae-hyun, Jo Jazz, Kyung Seo-yeji, Hwang Ga-ram, Soon Soon-hee.

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*This content was translated by AI.