From Lee Young-ae and Hwang Jung-eum to Lee Byung-hun.. Hollywood-style agency partners with K-stars

*This content was translated by AI.

KHS Agency, Korea's first Hollywood-style total agency, is approaching its first anniversary.

KHS Agency (hereinafter KHS) is building a strategic collaboration framework with clients and corporate partners representing various fields ahead of its first anniversary.

KHS has secured a broad lineup including actors (Lee Young-ae, Choi Myung-gil, Hwang Jung-eum, etc.), singers (Ok Joo-hyun, Bada, Hong Jin-young, Luna, etc.), directors (Im Soon-rye, Lee Byung-hun, Son Jae-gon), writers (Jo Yun-young, Jo Myeong-jin), and expert celebrities (Noh Hee-young, Go Deok-ho, Olivia). Additionally, it has formed partnerships with domestic representative entertainment companies such as Cube Entertainment and K Plus, continuing global business to maximize overseas and domestic work sales and IP value.

KHS does not limit its agency scope to traditional artists such as actors and singers but recognizes directors, writers, intellectuals, expert celebrities, influencers, and entrepreneurs all as IP (intellectual property), providing comprehensive strategic solutions for their global expansion, contract negotiations, PR, image branding, and risk management.

Actress Lee Young-ae is managed on a daily basis and on-site by a one-person management company, while KHS exclusively handles the agency domain including global expansion, IP business, image, and risk management. Artists with their own management companies can also receive professional support in global business, contracts, and IP management through separate contracts with KHS.

Kang Ho-sung, KHS CEO and former CJ ENM executive and entertainment lawyer, stated, "KHS aims for a symbiotic collaboration model that does not compete with existing management companies but combines each party's expertise to maximize client value." He added, "We will build a total agency system to enable public figures from various fields, including actors, singers, directors, writers, entrepreneurs, and intellectuals, to strategically operate in domestic and international markets. By connecting domestic and international professional networks, we will create new business opportunities for K-content and K-talent and establish a standard collaboration system recognized in the global market."

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*This content was translated by AI.