'No.1' Lim Young-woong Tops July Advertising Model Brand Reputation Rankings

*This content was translated by AI.

Singer Lim Young-woong shone in popularity by securing the No. 1 spot in the July advertising model brand reputation rankings.

According to big data analysis results released on July 3, 2026, by the Korea Corporate Reputation Research Institute for the July 2026 Advertising Model Brand Reputation Rankings, Lim Young-woong claimed first place. Following Lim Young-woong in first place were BTS (BTS) in second and Park Ji-hoon in third.

Lim Young-woong's brand, which recorded the No. 1 spot in advertising model brand reputation, was analyzed with a brand reputation index of 2,090,482, comprising a participation index of 169,852, media index of 275,717, communication index of 776,620, and community index of 868,292.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated regarding the big data analysis results for the July 2026 Advertising Model Brand Reputation Rankings that "Lim Young-woong's brand recorded the No. 1 spot." He added, "Link analysis for Lim Young-woong's brand revealed high frequencies for 'confess,' 'donate,' and 'congratulate,' while keyword analysis showed 'Hero Era,' 'Mountain Village Bachelor Hero,' and 'birthday' as prominent terms. Analysis of the positive-to-negative ratio for Lim Young-woong's brand indicated a positive rate of 94.08%."

The Korea Corporate Reputation Research Institute measured advertising model brand big data totaling 31,233,600 units from June 3, 2026, to July 3, 2026, and calculated the brand reputation index through consumer behavior analysis using participation index, media index, communication index, and community index. Compared to the 37,645,645 units of advertising model brand big data from June, this represents a decrease of 17.03%.

The brand reputation index is an indicator developed through brand big data analysis, identifying that consumers' online habits significantly influence brand consumption. Advertising model brand reputation analysis can measure the relationship between consumers and advertising model brands, positive and negative evaluations, media interest levels, and the volume of consumer engagement and communication.

Advertising model brand reputation analysis examines the relationship between advertising model brands and consumers using big data reputation algorithms for brands ranked in the top tier of brand reputation. The detailed indicators of the advertising model brand reputation index include weighting for advertising channels.

The July 2026 Advertising Model Brand Reputation Top 30 rankings were analyzed as follows: Lim Young-woong, BTS, Park Ji-hoon, Byun Woo-seok, Lee Jung-hoo, Lee Su-ji, IVE, Yoo Jae-suk, BLACKPINK, Kim Do-young, Kim Yuna, ILLIT, Ko Yun-jung, Son Seok-gu, Lee Jun-ho, Lee Jung-jae, Jeon Ji-hyun, Koo Gyo-wan, aespa, Gong Hyo-jin, Kim Dong-hyun, So Ji-sub, Yu Hae-jin, Kim Go-eun, Hatsuharu, Son Heung-min, Yoon Ah, Ryu Hyun-jin, Lee Chan-won, Shin Dong-yup.

The July 2026 Advertising Model Brand Reputation Survey was conducted through brand big data analysis of Lim Young-woong, BTS, Park Ji-hoon, Byun Woo-seok, Lee Jung-hoo, Lee Su-ji, IVE, Yoo Jae-suk, BLACKPINK, Kim Do-young, Kim Yuna, ILLIT, Ko Yun-jung, Son Seok-gu, Lee Jun-ho, Lee Jung-jae, Jeon Ji-hyun, Koo Gyo-wan, aespa, Gong Hyo-jin, Kim Dong-hyun, So Ji-sub, Yu Hae-jin, Kim Go-eun, Hatsuharu, Son Heung-min, Yoon Ah, Ryu Hyun-jin, Lee Chan-won, Shin Dong-yup, Lee Dong-wook, Choi Sung-hoon, Faker, Lee Byung-hun, Park Bo-young, Kim Yeon-koung, Kang Dong-won, LE SSERAFIM, Kim Hye-yoon, Psy, Park Eun-bin, Park Jeong-min, Ji Ye-eun, Sung Si-kyung, Jo Jung-suk, SHINee, Park Bo-gum, Jo In-sung, Shin Min-a, T.O.P, Hwang Jung-min, Jeon Hyun-moo, Kim Yu-jung, SEVENTEEN, Ahn Jung-hwan, Son Ye-jin, TWICE, Park Shin-hye, Hyun Bin, Lee Hyori, Kim Woo-bin, Kim Jong-kook, Jang Yun-jung, Park Seo-joon, Baby Monster, Red Velvet, Jay Park, Jung Hae-in, Lee Young-ae, Hwasa, Ma Dong-seok, Han Jimin, Kang Ho-dong, Eom Tae-gu, Lee Kyung-gyu, Seo Jang-hoon, Kim Jun-ho, Kim Tae-ri, Hong Hyun-hee, Oh My Girl, Lee Young-ja, Apink, Kim Jong-min, Kiki, Han Hyo-joo, Tak Jae-hoon, Moon Chae-won, Choi Young-woo, Kim Won-hoon, Song Ji-hyo, Noh Hong-chul, Cha Seung-won, Kim Hee-chul, Park Hyung-sik, Seo Kang-joon, Seo Hyun-jin, Yoo Ji-tae, Ryu Seung-ryong, Jung So-min, and Ryu Jun-yeol.

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*This content was translated by AI.