1st So Ji-sub, 2nd Heo Nam-jun, 3rd Kim Mu-yeol

*This content was translated by AI.

• Drama Actor Brand Reputation July 2026

Actor So Ji-sub, who has gained popularity with the drama "Manager Kim," proved his buzz by ranking first in the July drama actor brand reputation survey.

Korea Corporate Reputation Research Institute announced on the 14th that So Ji-sub ranked first in the July drama actor brand reputation survey. Heo Nam-jun and Kim Mu-yeol followed, with the total analyzed big data amounting to 97,869,180 records, an increase of 0.42% from the previous month.

This survey targeted 100 actors appearing in dramas broadcast from June 14, 2026, to July 14, 2026. The institute measured consumers' brand participation volume, media volume, communication volume, and community volume, converting them into an index using a brand reputation algorithm. In June, the drama actor brand big data totaled 97,464,691 records.

The So Ji-sub brand was recorded with a brand reputation index of 6,583,287, comprising a participation index of 1,324,195, a media index of 1,918,156, a communication index of 1,589,312, and a community index of 1,751,625. The second-ranked Heo Nam-jun brand had a brand reputation index of 5,934,217, with a participation index of 1,629,728, a media index of 1,547,698, a communication index of 1,343,106, and a community index of 1,413,685. The third-ranked Kim Mu-yeol brand was analyzed with a brand reputation index of 5,562,319, consisting of a participation index of 1,558,042, a media index of 1,459,345, a communication index of 1,248,052, and a community index of 1,296,880.

The fourth-ranked Kim Ki-ju brand was recorded with a brand reputation index of 4,078,934, and the fifth-ranked Park Ji-hoon brand had an index of 4,037,804. The top 30 drama actors in the July brand reputation survey are So Ji-sub, Heo Nam-jun, Kim Mu-yeol, Kim Ki-ju, Park Ji-hoon, Im Ji-yeon, Yoon Kyung-ho, Park Ji-hyun, Lee Jun-young, Lee Ju-myung, Lee Jun-young, Gong Myung, Choi Min-sik, Kim Min-ha, Kim Min-seok, Lee Sang-i, Jeon Hye-jin, Namgoong Min, Son Na-eun, Joo Sang-wook, Seo In-guk, Oh Jung-se, Choi Tae-hoon, Kang Mi-na, Lee Min-ho, Shin Ye-eun, Han Dong-hee, Lee Jae-wook, Yum Jung-ah, and Lee Seol.

The brand reputation index is a weighted indicator that extracts brand big data and analyzes consumer behavior using a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value. The analysis items include the participation index, media index, communication index, and community index, measuring positive/negative evaluations of the brand, media interest, consumer communication volume, community spread, content response, and popularity.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, explained, "According to the July 2026 drama actor brand reputation analysis results, the So Ji-sub brand was ranked first. In big data link analysis, 'solid,' 'refreshing,' and 'substantial' appeared highly for the So Ji-sub brand, and in keyword analysis, 'fatherly love,' 'watching live broadcasts,' and 'lawless middle-aged man' were prominent. The positive/negative ratio analysis showed 93.58%." He added, "An analysis of the drama actor brand category big data for July 2026 revealed a 0.42% increase compared to the 97,464,691 records from June. A detailed analysis shows that brand consumption rose by 7.94%, brand issues increased by 9.66%, and brand communication rose by 0.01%, while brand spread decreased by 13.54%."

This drama actor brand reputation survey was conducted through brand big data analysis on So Ji-sub, Heo Nam-jun, Kim Mu-yeol, Kim Ki-ju, Park Ji-hoon, Im Ji-yeon, Yoon Kyung-ho, Park Ji-hyun, Lee Jun-young, Lee Ju-myung, Lee Jun-young, Gong Myung, Choi Min-sik, Kim Min-ha, Kim Min-seok, Lee Sang-i, Jeon Hye-jin, Namgoong Min, Son Na-eun, Joo Sang-wook, Seo In-guk, Oh Jung-se, Choi Tae-hoon, Kang Mi-na, Lee Min-ho, Shin Ye-eun, Han Dong-hee, Lee Jae-wook, Yum Jung-ah, Lee Seol, F.O., Jang Seung-jo, Jin Se-yeon, Lee Sung-min, Jeon So-young, Ji Chang-wook, Won Gyu-bin, Shin Ha-gyun, Ji Sung, Kim Seung-soo, Lee Se-hee, Choi Hyun-wook, Lee Soo-kyung, Ham Eun-jung, Oh Hyun-kyung, Lee Soo-kyung, Choo Young-woo, Yoon Sun-woo, Jin Goo, Park Ki-woong, Eom Hyun-kyung, Park Geon-il, Heo Jun-ho, Yu Ho-jeong, Heo Jun-ho, Kim Yun-woo, Kim Hee-jung, Nam Sang-ji, Heo Sung-tae, Lee Hong-nae, Park Jin-hee, Kim Dae-myung, Bibi, Kim Hyung-mok, Ryeoun, Hong Min-ki, Kim Yun-jin, Jin Kyung, Yoon Jong-hoon, Choi Jae-sung, Moon So-ri, Noh Sang-hyun, Kim Hye-jun, Jung Eun-chae, Kang Mi-na, Kim Shin-rok, Kim Hye-ok, Baek Hyun-jin, Baek Seon-ho, Park Sung-woong, Yoo Soobin, Kim Min-seol, Kim Kyung-bo, Yoon Yu-seon, Ha Yun-kyung, Kim Sang-kyung, Choi Kyung-hoon, Choi Min-young, Lee Hyo-je, Lee Jin-woo, Hyun Woo-suk, Jung Yoon, Jo Woo-jin, An Gil-kang, Yoon Da-young, Cha Woo-min, Jeong In-ji, Kang Hoon, Kim Jong-soo, and Lee Seo-hwan.

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*This content was translated by AI.