'42-Year-Old Girl Group' Sandara Park Intensifies Southeast Asia Push [Official]

*This content was translated by AI.

Sandara Park (42), a member of the group 2NE1, has joined hands with Power Entertainment to expand her activities in Southeast Asia.

On the 28th, Power Entertainment stated, "We have become partners supporting Sandara Park's activities in Southeast Asia through investment in her label ARADNAS (Aradnas). Based on our understanding of the local market and extensive network, we plan to comprehensively support her entry into Southeast Asia and establish a long-term activity foundation."

Power Entertainment plans to strengthen Sandara Park's global journey as a solo artist by promoting various projects such as concerts, festivals, and fan events based on its local network.

The partnership between the two parties began at 'Waterbomb Singapore' held in 2024. David Yong, CEO of Power Entertainment who was a co-organizer of the event at the time, invited Sandara Park to perform, leading to their first collaboration. Since then, they have steadily explored various possibilities together in the Southeast Asian market and built trust. This collaborative experience has now led to an official partnership.

According to Power Entertainment, through this contract, Sandara Park is scheduled to participate in solo concerts, fan meetings, festivals, and various events across Southeast Asian countries. Some projects will be planned as exclusive content solely for Sandara Park, and she will also join various events organized by Power Entertainment to expand her touchpoints with local fans. Especially given the great love she has received from Southeast Asian fans over a long period, she is determined to visit the region more frequently and showcase new charms as a solo artist.

David Yong, CEO of Power Entertainment, said, "It is very meaningful to work with Sandara Park. Based on our long-standing friendship, we expect to create even greater synergy, and we will continue to provide unwavering support to expand her activities in Southeast Asia." He added, "Sandara Park has been recognized as a legendary K-pop artist since her days in 2NE1. As she now embarks on a new journey as a solo artist, I am confident she will present diverse music and creative sides to her fans. As an all-around artist who excels not only in music but also in variety shows, her future activities are highly anticipated."

Sandara Park is also expected to interact more actively with Southeast Asian fans by leveraging this collaboration as a stepping stone. She plans to continuously present performances and content reflecting local culture and fan preferences, further expanding her global influence as a solo artist.

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*This content was translated by AI.