Top: RESCENE, Second: BTS, Third: Im Young-woong

*This content was translated by AI.

• Star Brand Reputation August 2026

Group RESCENE (Won-i, Reeb, Minami, Mei, Jenna) shone in popularity by ranking first in the August Star Brand Reputation survey.

Korea Company Reputation Research Institute analyzed RESCENE as number one in the August 2026 Star Brand Reputation survey.

Following RESCENE, BTS and Im Young-woong ranked second and third, respectively. The star brand big data measured by the institute from July 29 to August 29, 2026, totaled 213,655,430 records, a 0.34% decrease compared to 214,383,945 in July. The brand reputation index is a metric calculated through brand big data analysis that measures the impact of online habits on brand consumption.

The August 2026 brand reputation index for RESCENE ranked first at 10.18185 million, up 27.65% from 7.974809 million in July. BTS recorded 9.495066 million, a 16.77% increase, and Im Young-woong reached 7.240530 million, a 24.53% rise. Yoo Jae-suk fell 12.64% to 4.632959 million, while ATEEZ recorded fifth place with 3.979279 million.

Koo Chang-hwan, director of the Korea Company Reputation Research Institute, stated, "The RESCENE brand has built a phenomenon-level fandom, leading consumers to actively participate in its narrative."

This analysis targeted top-ranking brands among variety show hosts, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and athletes. Rankings 4 through 10 were Yoo Jae-suk, ATEEZ, Ko Yun-jung, Psy, IVE, SEVENTEEN, and Curtis in order. The top 30 included BIGBANG, BLACKPINK, aespa, Stray Kids, John Park, Lee Byung-hun, Nam Joo-hyuk, Kim Do-young, Taeyeon, Gong Hyo-jin, Park Ji-hyun, Lee Sun-min, Jung Ho-yeon, Sung Ri, Lee Chan-won, DAY6, NCT, Yoon Kyung-ho, Lee Dong-wook, Park Ji-sung, Seung-chul Lee, Yong-bin Kim, Kiki, Gong Hyo-jin, Jeon Ji-hyun, SHINee, Lee Jung-hoo, Gong Myung, Shin Dong-yup, Park Eun-bin, EXO, Woozi, Haha, Son Heung-min, Red Velvet, OH MY GIRL, Kim Jong-kook, Jo In-sung, So Ji-sub, Choo Shin-soo, Kim Dong-hyun, Bibi, Seo Jang-hoon, Park Bo-young, Kim Jun-ho, Jang Han-byul, Sung Si-kyung, Ju Woo-jae, Kim Jang-hoon, Byun Woo-seok, Yang Hyeon-jong, Hi-Key, Kim Hye-soo, Eom Jeong-hwa, TWICE, Heo Nam-jun, Lee Dae-ho, Kim Tae-gyun, Kim Sook, Noh Yoon-seo, Shin Min-a, I.O.I, Kim Hee-chul, Kim Yuna, Jung Hae-in, Son Na-eun, Park Ji-hoon, Jo Yeo-jeong, Yang Ui-ji, Jo Seung-woo, Park Bo-gum, Hatsu to Hatsu, fromis_9, Choi Ye-na, Lee Sang-i, Seo In-guk, Yoon Ah, Kim Go-eun, Jung Eun-chae, Choo Sung-hoon, LE SSERAFIM, Lee Su-geun, Kang Min-ho, Jang Yun-jung, Kang Dong-won, Lee Young-ja, Yeong-tak, Jeong Jun-won, Kim Hye-jun, and Jo Jjajje in order.

The top 100 of the August 2026 Star Brand Reputation big data analysis ranked RESCENE, BTS, Im Young-woong, Yoo Jae-suk, ATEEZ, Ko Yun-jung, Psy, IVE, SEVENTEEN, Curtis, BIGBANG, BLACKPINK, aespa, Stray Kids, John Park, Lee Byung-hun, Nam Joo-hyuk, Kim Do-young, Taeyeon, Gong Hyo-jin, Park Ji-hyun, Lee Sun-min, Jung Ho-yeon, Sung Ri, Lee Chan-won, DAY6, NCT, Yoon Kyung-ho, Lee Dong-wook, Park Ji-sung, Seung-chul Lee, Yong-bin Kim, Kiki, Gong Hyo-jin, Jeon Ji-hyun, SHINee, Lee Jung-hoo, Gong Myung, Shin Dong-yup, Park Eun-bin, EXO, Woozi, Haha, Son Heung-min, Red Velvet, OH MY GIRL, Kim Jong-kook, Jo In-sung, So Ji-sub, Choo Shin-soo, Kim Dong-hyun, Bibi, Seo Jang-hoon, Park Bo-young, Kim Jun-ho, Jang Han-byul, Sung Si-kyung, Ju Woo-jae, Kim Jang-hoon, Byun Woo-seok, Yang Hyeon-jong, Hi-Key, Kim Hye-soo, Eom Jeong-hwa, TWICE, Heo Nam-jun, Lee Dae-ho, Kim Tae-gyun, Kim Sook, Noh Yoon-seo, Shin Min-a, I.O.I, Kim Hee-chul, Kim Yuna, Jung Hae-in, Son Na-eun, Park Ji-hoon, Jo Yeo-jeong, Yang Ui-ji, Jo Seung-woo, Park Bo-gum, Hatsu to Hatsu, fromis_9, Choi Ye-na, Lee Sang-i, Seo In-guk, Yoon Ah, Kim Go-eun, Jung Eun-chae, Choo Sung-hoon, LE SSERAFIM, Lee Su-geun, Kang Min-ho, Jang Yun-jung, Kang Dong-won, Lee Young-ja, Yeong-tak, Jeong Jun-won, Kim Hye-jun, and Jo Jjajje in order.

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*This content was translated by AI.