1st: Go Yoon-jung, 2nd: ATEEZ, 3rd: Lee Seon-min

*This content was translated by AI.

• Rising Star Brand Reputation August 2026

Actress Go Yoon-jung shone in popularity by ranking first in the August Rising Star Brand Reputation survey.

The Korea Corporate Reputation Research Institute analyzed Go Yoon-jung as number one, ATEEZ as second, and Lee Seon-min as third in the August Rising Star Brand Reputation survey. This result was derived from a brand reputation algorithm analyzing top-tier brands with sharply increased consumer interest. The total big data amounted to 111,252,360 records, a decrease of 10.44% compared to the previous month.

This analysis was conducted based on Rising Star brand big data measured from July 30 to August 30, calculating participation index, media index, communication index, and community index. The Brand Reputation Index is an indicator created by analyzing how consumers' online habits affect brand consumption using big data, and it includes category consumption weights as a sub-indicator.

Go Yoon-jung, ranked first, had a Brand Reputation Index of 3,927,947, calculated by summing the participation index (322,087), media index (627,526), communication index (1,758,127), and community index (1,222,08). ATEEZ ranked second with 3,349,626, and Lee Seon-min ranked third with 2,643,56. Cortis followed with 2,541,850, and Sung Ri with 2,366,909.

The top 30 were aggregated in the following order: Go Yoon-jung, ATEEZ, Lee Seon-min, Cortis, Sung Ri, Jung Jun-won, Yoon Kyung-ho, Stray Kids, Jang Han-byul, Nam Ju-hyuk, So Ji-sub, Wooz, Noh Yun-seo, Kim Go-eun, ENHYPEN, Jung Woo, Kim Jae-won, Rise, Han Hye-jin, Bibi, I.O.I, Byun Woo-suk, Lee Je-hoon, Choi Ye-na, Park Ji-hyun, Heo Nam-jun, Kim Hye-jun, Kiki, Park Jung-min, and Park Seo-joon.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed the brands as follows: "Go Yoon-jung's brand secured first place as her popularity increased after being recognized as Jena's older sister in 'Les Ennuyeux.' ATEEZ's brand recorded second place as interest from Mi-eo grew due to their powerful performances. Lee Seon-min's brand, ranked third, is generating strong public response as a top variety show star. Cortis's brand, ranked fourth, is showing results on music charts as its global fandom grows. Sung Ri's brand, ranked fifth, is strongly uniting fans with her overwhelming vocal ability."

This August 2026 Rising Star Brand Reputation survey was conducted based on big data analysis of the following brands: Go Yoon-jung, ATEEZ, Lee Seon-min, Cortis, Sung Ri, Jung Jun-won, Yoon Kyung-ho, Stray Kids, Jang Han-byul, Nam Ju-hyuk, So Ji-sub, Wooz, Noh Yun-seo, Kim Go-eun, ENHYPEN, Jung Woo, Kim Jae-won, Rise, Han Hye-jin, Bibi, I.O.I, Byun Woo-suk, Lee Je-hoon, Choi Ye-na, Park Ji-hyun, Heo Nam-jun, Kim Hye-jun, Kiki, Park Jung-min, Park Seo-joon, John Park, Park Ji-hoon, QWER, Lee Sang-i, Ji Sung, Lee Jung-jae, Kim Sun-young, Seo Kang-joon, Joo Woo-jae, Do Kyung-soo, Lee Jun-young, Lee Jun-ho, Baby Monster, Han Lo-lo, Lee Jong-seok, Lee Jun-hyuk, Kim Se-jung, Kim Yong-bin, Heo Kyung-hwan, Jo Yu-ri, DAY6, Kim Mu-yeol, Hatsu to Hatsu, Woody, Kaddi Garden, Exslove, Im Ji-yeon, Jeon Do-yeon, Choi Woo-sik, Rowoon, Yoon Kye-sang, Cats Eye, Jung Eun-chae, Jung Kyung-ho, Kim Hye-yoon, Seo Hyun-jin, Han Dong-hee, Park Seo-jin, Lee Chang-seop, Moon Ga-young, Jang Ki-yong, Kim Hee-jae, Ahn Sung-hoon, Son Tae-jin, Da-young, Jung So-min, Oh Jung-se, Shin Cynthia, Choi Yu-ri, Lee Moo-jin, Tour, Nam Ji-hyun, Yoon Si-yoon, Eunice, Kang Tae-o, Jung Seung-hwan, Shin Ye-eun, Boy Next Door, Ahn Eun-jin, Jung Il-woo, Jin Ki-joo, Akmu, Marktop, Lee Chae-min, Kim Ui-seong, Kwak Beom, Chu Young-woo, Kim Young-dae, Alpha Drive One, and Izna.

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*This content was translated by AI.