'7 billion won investment → business closure confession' Kim So-young: "Operated under emergency management for two months... I threw up a few times" [Star Issue]

*This content was translated by AI.

Kim So-young, formerly an MBC announcer, shared her recent updates following her announcement of closing down her business.

On the 4th, through a lengthy post, Kim said, "I spent about two months thinking of it as emergency management. I had to make important decisions and set up challenging plans." She added, "There's no need to go around saying 'emergency' or 'tension.' In fact, that's exactly when you should strive to maintain composure. (Actually, I threw up a few times...)" She continued, "After spending time like that, today, with the perfect autumn weather, I feel refreshed."

She further stated, "I launched Bronter in September six years ago without fully understanding what I was doing. If I were to summarize that period, it was 'time spent striving to gain self-confidence.'" She added, "I am grateful that our company has reached a stage where we can explain to anyone what we do and what we aim to do—not because the organization grew or Bronter's sales increased."

Kim said, "I remember the sincere efforts of the team members who supported us during the chaotic early days. I am thankful to all the team members who have stayed with us until now, and I am also grateful that there is still so much work ahead. The middle part of a game is always the most fun." She expressed her wish: "I don't hope for overnight success, but I want to make progress every day. Going forward, I want to grow steadily—every day, every week, every month, and every year."

She added, "Just as my baby, whom I only hoped would stay healthy six months ago, has grown so much, I couldn't have imagined today's version of myself six years ago. So all the efforts I'm making now feel meaningful and brilliant."

Previously, Kim So-young shared with fans that she was closing down her cookie business.

One fan asked, "As soon as I received the cookies, I was surprised by how heavy they were and amazed by their taste. I was very disappointed to hear about the closure."

In response, Kim said, "Looking back now, although I appeared cautious, I might have been more of a 'just go for it' type who acted without fully understanding things." She added, "If I look back on 10 years of running this business, anyone with even a basic understanding of business structure would know that the cookie business couldn't have succeeded."

Kim continued, "Even with high sales, we were operating at a loss. We used a lot of labor and kept buying ingredients like 'ballo' (a type of traditional Korean rice cake) because we made them slowly and carefully."

Kim stated, "I believe there are no substitutes for our products because there was truly nothing left over." She added, "Going forward, I don't plan to engage in any business that involves direct food production."

Meanwhile, Kim So-young married Oh Sang-jin in 2017, welcomed her first daughter in 2019, and gave birth to a second son last April.

Kim joined MBC as an announcer in 2012, resigned in 2017, and is now operating her own personal brand. Recently, she successfully secured a 7 billion won investment from a well-known investment firm.

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*This content was translated by AI.