Daesung to Support Exam Candidates… New Face of Daesung MyMax: "Bright and Healthy Energy"

*This content was translated by AI.View Original

Singer Daesung is set to become the new face of Daesung MyMax.

His agency, R&D Company (D Label), announced that Daesung has been selected as the brand model for Daesung MyMax, an online education brand targeting exam candidates, and will participate in the 2027 "Believe it." campaign.

Daesung MyMax chose him as their model, noting that his bright and healthy energy aligns with the values the brand pursues. A representative of Daesung MyMax stated, "As a star who has been loved across all age groups for a long time, we expect him to create great synergy with the 'Believe it.' campaign."

"Believe it." is a campaign by DaesungMa I-maek-ui (CEO), which has conveyed confidence to exam candidates, encouraging them to trust and follow. Following "Believe in us, our overwhelming self-confidence" in 2025 and "Believe in us, who will not stop" in 2026, the new title for 2027 is "Believe, because it will ultimately be achieved." Through this campaign, Daesung plans to deliver messages of confidence and encouragement to exam candidates running toward their goals.

Daesung, who debuted with BIGBANG in 2006, has consistently been loved across generations through music, as well as variety shows and his YouTube channel "Jip Daesung." This year, after performing on the stage of the US "Coachella Valley Music and Arts Festival" as a complete BIGBANG unit, he is continuing his active schedule with the release of the digital single "BiiiG" in August and embarking on the world tour "BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS >."

Daesung, who is meaningfully marking his 20th anniversary of debut with BIGBANG's comeback, world tour, and selection as a brand model. Attention is focused on his new appearance, where he will support exam candidates' challenges with his unique cheerful charm.

Meanwhile, Daesung is continuing to meet fans through the BIGBANG world tour "XX : COSMOS."

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*This content was translated by AI.View Original