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Restaurant near the late Choi Bul-am's burial site clarifies promotional controversy, then deletes post: "It was not posted to help with business" [Star Issue]

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Choi Hyejin

*This content was translated by AI.View Original

The late Choi Bul-am /Photo=SNS of a restaurant near the late Choi Bul-am's burial site
The late Choi Bul-am /Photo=SNS of a restaurant near the late Choi Bul-am's burial site

A restaurant located near the burial site of the late actor Choi Bul-am deleted the post in question after controversy arose over its use of the deceased for promotional purposes.

On the 1st, the official social media account of a restaurant in Gyeonggi Province posted, "Mr. Choi Bul-am is being enshrined at Paju Tongil Dongsan Donghwa Kyungmo Park."

The post also read, "We are truly grateful and honored that he, who was approachable and warm like an uncle from the neighborhood and has exerted a positive influence on our society for a long time, is now resting in peace at Donghwa Kyungmo Park in our area."

This was followed by promotional content for the restaurant. The post highlighted its location near Donghwa Kyungmo Park and stated, "We hope that many people who seek special individuals and a special atmosphere will visit us."

Furthermore, hashtags such as "Paju BBQ," "Paju Camping Restaurant," "Paju Dog-friendly Eastern Style," and "Paju Outlet Gourmet" were added.

This sparked controversy, with criticism that the restaurant was exploiting news of the late man's passing for promotion.

The funeral hall for the late Choi Bul-am is set up at Asan Medical Center in Seoul Songpa-gu on October 30. / Photo Joint Reporting Team / October 31, 2026 / Photo = Kim Hwi-seon hwijpg@
The funeral hall for the late Choi Bul-am is set up at Asan Medical Center in Seoul Songpa-gu on October 30. / Photo Joint Reporting Team / October 31, 2026 / Photo = Kim Hwi-seon hwijpg@

Subsequently, the restaurant side clarified through comments on the post, "We posted it because we were happy and proud that the burial site where he rests in peace is Donghwa Kyungmo Park in our neighborhood. Depending on how one thinks about it, it could be misunderstood."

They further explained, "However, our intention was not to post it to help with business; rather, we typically post two to three times a week as usual."

The restaurant side also stated, "We politely decline service to those who think negatively and have posted such comments," adding, "Once again, I am proud simply because the person I respect and love is being enshrined in our neighborhood."

However, as criticism continued, the restaurant appeared to acknowledge the controversy and deleted the post in question.

Meanwhile, the late Choi Bul-am passed away around 10 p.m. on the 29th of last month while receiving inpatient treatment at a hospital in Seoul Gangseo-gu. The late man had been undergoing rehabilitation treatment after a lumbar disc surgery in March of last year, but his health deteriorated recently, and he died at the age of 87. He was buried at Donghwa Kyungmo Park in Paju, Gyeonggi Province, and now rests in peace.

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*This content was translated by AI.View Original

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