"Paju gourmet spot" restaurant near the late Choi Bul-am's burial site promotes itself using the deceased… "Outrage" over crossing the line with shrewd business tactics [Star Issue]

*This content was translated by AI.View Original

As actor Choi Bul-am has passed away, controversy is brewing over a restaurant that used the late star to promote itself.

On the 1st, the official social media account of a restaurant in Gyeonggi Province posted, "Mr. Choi Bul-am will be interred at Donghwa Kyungmo Park in Paju Tongil Dongsan."

The post also read, "We are truly grateful and honored that he, who was approachable and warm like an uncle from the neighborhood and has long exerted a positive influence on our society, now rests eternally at Donghwa Kyungmo Park in our area."

This was followed by promotional content for the restaurant. The post highlighted its location near Donghwa Kyungmo Park and stated, "We hope that many people who seek special individuals and a special atmosphere will visit us."

Furthermore, hashtags such as "Paju barbecue," "Paju camping restaurant," "Paju pet-friendly oriental," and "Paju outlet gourmet spot" were added.

Criticism has arisen over whether the post exploited the news of the late star's death for restaurant promotion. It is pointed out as inappropriate that, after posting text appearing to mourn the deceased, it included promotional phrases encouraging visits by revealing the restaurant's location, along with commercial hashtags. In particular, it is facing widespread backlash for using the regrettable passing of the late star as a means of promotion.

Meanwhile, the late Choi Bul-am passed away around 10 p.m. on the 29th of last month while receiving inpatient treatment at a hospital in Gangseo-gu, Seoul. The late actor had been undergoing rehabilitation following a lumbar disc surgery in March of last year, but his health recently deteriorated, and he died at the age of 87.

Subsequently, the departure ceremony for the late Choi Bul-am was held at 7:40 a.m. on the 2nd at the funeral home of Asan Medical Center in Songpa-gu, Seoul. Following the departure, a funeral mass presided over by Cardinal Nham Su-jung is to be held at 9 a.m. at Yeouido Cathedral in Yeongdeungpo-gu, Seoul. After that, around 10:40 a.m., he is scheduled to visit the headquarters of Green Umbrella in Mugyo-dong, Jung-gu, Seoul, for a final farewell, before being interred at Donghwa Kyungmo Park in Paju City, Gyeonggi Province.

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*This content was translated by AI.View Original