Kim Kardashian: Barely a bra strap in a product worth around 200,000 won? Consumers furious, refunds issued [Star Issue]

*This content was translated by AI.View Original

SKIMS, the brand founded by American broadcaster and entrepreneur Kim Kardashian, has ultimately moved to issue refunds amid controversy over its high-priced Christmas product.

According to U.S. entertainment outlet Entertainment Weekly on the 9th (local time), SKIMS, Kim Kardashian's clothing brand, proposed refunds to customers after facing criticism that the contents of its recently launched advent calendar were inadequate for the price.

An advent calendar is a product in which small gifts prepared for each date are opened one by one while waiting for Christmas.

The price of the advent calendar released by SKIMS was $148 (approximately 200,000 won), and it included various accessories such as a hair tie, bobby pins, a keychain, and bra straps that could be used as a headband.

However, consumers who actually received the product poured out complaints, saying the contents were excessively inadequate for the price.

In particular, a video by a TikTok user showing the unboxing of the product recorded 65 million views within three days of its release, sparking buzz online.

The purchaser in the video pulled out a keychain, a silk hair tie, and small stress-relief toys one after another, unable to hide their disappointment.

As the video spread, criticism continued on social media that the contents were not befitting of a high-priced product.

Ultimately, SKIMS acknowledged the controversy and moved to issue refunds.

A SKIMS official stated through Entertainment Weekly, "We are aware of the opinions raised by some customers regarding the SKIMS advent calendar and have listened to them carefully."

The official added, "We understand that the product did not meet expectations," explaining, "We proposed directly contacting all purchasing customers so they could choose between a full refund or SKIMS credit usable for purchasing other products."

The official further added, "We hope that every customer is truly satisfied with the products purchased from SKIMS. Customer opinions are important and will be directly reflected in the direction of future product releases."

Meanwhile, Kim Kardashian founded SKIMS in 2019. SKIMS is a brand that sells various products, including underwear, shapewear, activewear, and sleepwear.

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*This content was translated by AI.View Original