JYP Entertainment (JYP) and its tech business subsidiary Blue Garage are creating an unprecedented AI artist, aiming to combine entertainment and technology to push K-pop’s global expansion to a new level.
The AI artist developed by JYP and Blue Garage seeks to answer the question: “Can AI call fans by name and engage with them?” Its goal is to redefine the relationship between fans and AI. Against the backdrop of a global trend where interaction with virtual entities is rapidly expanding, especially among Gen Z and Alpha generations, the project aims to introduce a next-generation artist that merges K-pop and K-culture identity with cutting-edge technology. Co-CEO of Blue Garage, Jung Minjong, stated, “This is the first attempt to reinvent the essence of entertainment through AI. By combining JYP’s unparalleled creative and fan capabilities with AI innovation, we aim to present a new future for global K-content.”
To achieve this, Blue Garage is recruiting experts across three key areas: Creative & Fan, Character, and Product & Engineering. Positions include roles in scenario writing, music, marketing, 3D modeling, UX design, LLM development, and 17 other positions covering all aspects from planning to production and technological implementation.
The recruitment process offers competitive performance-based rewards suited for a top-tier, future-leading team, along with an environment designed to maximize creativity and immersion. Recruits will have full support to experience both growth and achievement throughout the challenges of this project.
Blue Garage, JYP’s technology subsidiary, connects fans worldwide through the global fan platform FANS, driving innovation in community and commerce. Serving as a core hub for global K-pop expansion, the company focuses on integrating technology and entertainment across multiple areas, including digital services based on JYP artist IP, character and merchandise business, and new tech-based ventures such as AI.
Written by Yoon Sang Guen
Translated by Lee So Yun
