idntt yesweare has set the hearts of global K-pop fans racing.
The music video for “Pretty Boy Swag,” the title track from idntt yesweare’s new album, was released on YouTube at 6 p.m. on January 5 and surpassed 11 million views in less than 24 hours. Considering that the group is still a rookie, the figure is widely regarded as a remarkable and explosive achievement. The milestone is particularly meaningful as it demonstrates the extraordinary level of interest idntt yesweare is receiving not only from domestic audiences but also from fans around the world.
idntt officially kicked off their full-scale activities with the release of the album yesweare, a collaborative project featuring unevermet and yesweare. They also took their first powerful step forward by hosting a showcase that opened the door to a new chapter in their story together with fans.
yesweare is a bold declaration of youth, carrying the message “We are youth itself” and fearlessly expressing the self to the world. Through the striking collaboration between unevermet and yesweare, the album highlights idntt’s first steps toward becoming a mega boy group. The title track “Pretty Boy Swag” stands out with its dynamic blend of bass, electronic guitar, and brass sounds. Its rhythmic groove, combined with the powerful voices of all fifteen members and their commanding group choreography, delivers a performance that is uniquely idntt and unlike anything seen before.
Riding the wave of enthusiastic fan support, idntt yesweare is also set to hold their first mini concert. The group will host “FIRST IMPRESSION” on January 11 at 7 p.m. at the Yonsei University Centennial Hall Concert Hall in Seodaemun-gu, Seoul, where they will share an emotional and memorable moment with fans.
In addition to special performances by the members, a variety of interactive events are expected to create unforgettable memories with fans, further heightening anticipation for the concert.
Written by Kim Su Jin
Translated by Lee So Yun
