IU and Byun Woo-seok's "Grandmaid" burst from the beginning..Advertising sold out → First episode 7.8%

*This content was translated by AI.

Singer-actor IU and actor Byun Woo-seok's "21st Century Grand Prince Lady" announced a smooth start.

According to viewer rating research company Nielsen Korea on the 11th, MBC's Friday-Saturday drama "The Grand Prince's Wife in the 21st Century," which first aired the previous day, received 7.8% of viewers nationwide.

The 2054 viewership, a key indicator of channel competitiveness reflecting changes in the media consumption environment, also recorded 3.8%, achieving a triple crown in the Seoul metropolitan area, 2054 and households nationwide.

The figure exceeded 6.7% recorded by SBS's Friday-Saturday drama "God and Law Firm," which airs at the same time, and took the throne of the Friday-Saturday drama from the first broadcast. The "God and Law Firm" fell sharply from the 9.5% recorded by the last broadcast.

"21st Century Grand Prince Lady" is a combination of IU and Byun Woo-seok, which attracted great attention even before its release. After recording a sold-out commercial before the broadcast, it seems to have proved its expectation of success with its first broadcast viewership.

"The Grand Prince's Wife in the 21st Century" recorded the third highest first broadcast ratings in MBC's Friday and Saturday dramas after "The Investigation Team Leader 1958" (10.1%) and "Flowers Blooming at Night" (7.9%). However, it remains to be seen whether the momentum of this ratings will continue.

Meanwhile, the first broadcast of "21st Century Grand Prince Lady" shows the situation of Sung Hee-joo (IU) who wants to choose her own path against fate and Prince Ian (Byeon Woo-seok), who had to live with the weight of fate, and Sung Hee-joo proposed to Prince Ian. It airs every Friday and Saturday at 9:40 p.m.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.