'FACE OF GUCCI' BTS Jin, Most Searched Person on Google Worldwide for Gucci Campaign

*This content was translated by AI.

BTS Jin rose to the top of global Google Trends search queries related to Gucci's 'Gucci Primavera' campaign, highlighting his worldwide popularity.

Jin was ranked as the most frequently mentioned celebrity and the number one global ambassador for the keyword. Following the campaign launch, global search volume for related terms reached a record high. The ranking placed Jin first, followed by Kate Moss, Johan Renck, Shawn Mendes, and Tom Brady.

Gucci unveiled the Primavera campaign featuring Jin on August 25 (Korean time). Jin appeared on the main page of Gucci's official website worldwide, and large-scale campaign advertisements were rolled out in various locations globally. The jacket worn by Jin in the campaign, priced at 13.8 million won from Hanwha, sold out in less than 24 hours after its release.

Regarding topics related to the Gucci Primavera campaign, Jin and his hashtags were also the most frequently mentioned. Jin previously topped social media mentions and searches for celebrities during Fashion Week and was selected as one of the best-dressed individuals.

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*This content was translated by AI.