'Manager Kim' Tops Netflix Non-English Shows, Enters Top 10 in 79 Countries, Reaches No. 1 in 11 Countries [Official]

*This content was translated by AI.

SBS's Friday-Saturday drama "Manager Kim" is gaining popularity not only domestically but also overseas.

The fourth episode of "Manager Kim," which aired on the 4th, recorded an average viewership of 22.7% in the Seoul metropolitan area and 21.6% nationwide according to Nielsen Korea, with a peak instantaneous rating of 25.1%, setting yet another personal best for viewership ratings. In just four episodes, the drama surpassed the national viewership threshold of 20%, becoming the first mini-series to achieve this in about two years. Moreover, it is rewriting SBS's Friday-Saturday drama history by achieving record-breaking box office speed faster than blockbuster hits such as "The Priest," "Stove League," and "The Penthouse 2."

Key advertiser metrics for the 20-49 age group also reached an average of 7.6% and a peak of 8.8%, achieving top-level performance across all channels in two years. With a broad audience spanning from young adults to middle-aged men and women, the drama is being praised as one that has successfully drawn viewers back to living room TVs even in the OTT era.

The domestic box office fever is also creating a strong wave overseas. According to Netflix's official site, Tudum, which compiled data for the week from the 29th of last month to the 5th, "Manager Kim" ranked first among non-English shows with 15 million views. After securing third place in the non-English category just three days after its premiere on the 26th of last month, the drama achieved a stunning feat by claiming the top spot in its second week of release. Nationally, it reached number one in 11 countries including South Korea, Singapore, Thailand, Taiwan, Bolivia, and Peru, and entered the top 10 in as many as 79 countries.

The buzz is equally overwhelming. In the first week of July, "Manager Kim" topped the TV-OTT drama discussion category, while lead actor So Ji-sub also ranked first among actors in terms of public interest, with both the show and its star dominating their respective categories. By capturing all major box office indicators—including domestic viewership ratings, 20-49 age group ratings, social buzz, and global OTT rankings—the drama is further accelerating the intense "Manager Kim syndrome."

The production team stated, "It is especially meaningful that the passionate love from domestic viewers has extended to interest from global audiences. We thank all viewers who have connected with our work beyond national and language barriers. In the remaining episodes, we will do our utmost to deliver entertainment and immersion that exceed expectations."

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*This content was translated by AI.