*This content was translated by AI.

It's more than just 'staying' where you eat and sleep. It sells Korean 情 and culture.
MBC Every1 'Hotel Dokkaebi', which is set to premiere on January 20 (Tue), is drawing attention from prospective viewers with a different point from existing hotel management entertainment. In the flood of observational entertainment shows, what is the lethal weapon that only the 'hotel goblin' has. I pointed out three points that the production team revealed.
#. No more simple service! 'True' K-culture communion with foreign guests
There have been many entertainment shows in which celebrities run restaurants and lodging facilities, but "Hotel Dokkaebi" is differentiated in that it limits the target to "foreign tourists" and adds depth to the content. Beyond simply providing a one-dimensional service of providing guests with bed and food, Hotel Dokkaebi acts as a "cultural guide" to help guests feel Korean culture with their whole body.
Guests make traditional Korean food with the cast, experience local culture in the beautiful nature of Jeju Island, and make unforgettable memories. Beyond K-POP and K-food, foreigners who experience Korea's "lifestyle" and "情" in depth are expected to provide fresh fun and cross-border impressions that have not been seen in existing entertainment shows.
#. For the first time in my 54 years of acting! Go Doo-Shim's Infinite Challenge of 'National Mom'
The biggest expectation point of 'Hotel Dokkaebi' is by far 'Godusim'. In his 54th year since his debut, he, a self-proclaimed "national mother" of Korea, will challenge reality entertainment for the first time in his life, and he will challenge himself as a hotelier. Ko Doo-sim's new face, which is sometimes embarrassed in a real situation without a script, and sometimes charismaticly directs the scene, will give viewers a fresh shock.
In particular, as she runs a hotel in her hometown of Jeju Island, her "Jeju Love" and sincerity add to the depth of the program. Ko Doo-sim's struggle as a "new hotelier" who greets guests more passionately than anyone else by shouting "Made in Jeju" is the biggest reason to watch "Hotel Goblin" in real time.
#. "Will we be able to get close?" A growth drama where a stranger becomes a "one team."
The process of six stars who had no contact at all gathering under the name of "Hotelier" and gradually becoming a team is also a point to watch. From senior high school seniors to meticulous practitioner Kwon Yul, bouncy MZ generation Son Na-eun, Kim Dong-joon, Lee Dae-hwi (AB6IX), and wild horse-like Jeon Seong-gon.
The awkwardness of the first meeting also builds a strong fellowship as they go through the constant hotel work and unexpected situations together. Their teamwork growth narrative, which fills each other's shortcomings, runs on their feet for customers, and is reborn as a true "goblin corps," will spark a warm smile from viewers.
Meanwhile, MBC every1 'Hotel Dokkaebi', a mysterious pop-up hotel armed with differentiated fun and emotion, will premiere at 8:30 p.m. on Tuesday, January 20.
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*This content was translated by AI.
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