BLACKPINK's Jennie effect.."Transfer Love 4" and "Finale" to drive global popularity

*This content was translated by AI.

"Transfer Love 4" made a spectacular finale with significant results across Asia thanks to the support of group Blackpink Jenny.

According to the weekly chart for the fourth week of January (Jan. 19 to Jan. 25) released by Viu, Asia's leading OTT platform, "Transition Love 4" ranked at the top of major Asian countries' charts, ranking 2nd in Hong Kong, 3rd in Singapore, 4th in Indonesia, and 6th in Thailand and Malaysia.

In particular, in the final episode, which was released on the 21st, global icon Black Pink Jenny made a surprise appearance as a special guest, drawing explosive attention. The appearance, which was made with a special relationship with fixed panel Simon Dominic, caught the attention of global fans at once and played a decisive role in raising the program's finale buzz to its peak.

As a result, the "Transfer Love" series has set a record of settling in the "Top 5" of the Viu chart for three consecutive seasons from season 2 to season 4. It is evaluated that it has solidified its position as a strong "steady-selling entertainment IP" trusted by local Asian viewers beyond a single-shot box office hit. The unique delicate narrative and emotional line that create universal empathy across borders are analyzed as the driving force behind the box office.

Meanwhile, Viu (View), operated by Hong Kong PCCW, is an OTT platform representing Asia that introduces Korean content to global markets such as Asia, the Middle East, and Africa. Currently, it is playing a key role in the spread of global K-culture by popularizing various K-contents such as Honor: Their Court, Bloody Flower, and Bake Your Dream.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.