Amid the conflict between terrestrial and Olympic broadcasting rights..JTBC refutes, "It's the same as in the past." [Professional]

*This content was translated by AI.

Amid the ongoing conflict between JTBC and the three terrestrial broadcasters over the right to broadcast the Olympics, JTBC delivered its position on the right to broadcast the Olympics.

On the 15th, JTBC announced its official position, "We are sending JTBC's admission regarding the Olympic broadcast rights."

JTBC said in response to the claim about the limitations of video reporting, "Of all the contents that claim to be MBC's 'constraints', there are no new rules created by JTBC, and it is the same condition as when terrestrial broadcasters secured broadcasting rights in the past, providing free videos (for general programming and news channels) in terms of universal access rights. All of JTBC's conditions are based on precedent, and all of the precedents were made by terrestrial broadcasters at the time of broadcasting," he said.

JTBC explained, "Broadcasting reporters who do not have broadcast rights are not able to cover the site inside the stadium, so they are covering it under difficult conditions, such as trying to interview outside," adding, "It is as if JTBC has put new restrictions on it to reduce the amount of news, but it is not true at all. Non-metrologists' restrictions on stadium coverage are in accordance with IOC guidelines, and the Olympics allowed streaming of free video use news online. It is difficult to understand the argument that the Olympic boom is not possible because it does not purchase reasonably priced news rights and does not broadcast by terrestrial broadcasters.

Regarding the claims related to on-site coverage, he said, "Same conditions as in the past, and the reporters' on-site coverage depends on the will of the media company. If you secure the broadcasting authority AD while you have already received the non-metering authority AD, additional personnel can be dispatched. In the past, many general news channels dispatched more than two teams (one reporter and one video reporter) to the site without purchasing news tickets, and in addition, they expanded the amount of news coverage through internal production.

In addition, JTBC said, "The sale of news rights was also negotiated with individual broadcasters as per terrestrial precedents." The structure that allows individual broadcasters to make profits by selling them to individual broadcasters is the same as previous terrestrial precedents. JTBC's proposal, including the issuance of AD cards, is for the convenience of news broadcasters who purchase news rights, he said. "The amount of news rights is half of the amount sold by terrestrial broadcasters in the past based on the proposed amount, and considering the expanded video provision (15 minutes per day, 9 minutes per day for existing terrestrial sales), it is more than twice the value of the Beijing Olympics four years ago. The terrestrial broadcaster also signed a contract with each media company to sell news tickets, and did not sell them to the entire general broadcasting company.

The Milan Cortina Winter Olympics, which opened on the 7th, was exclusively purchased by JTBC and is broadcasting live. Unlike the previous Olympics, it is pointed out that access to the channel has decreased due to the lack of simultaneous broadcasting by the three terrestrial broadcasters.

Among them, JTBC's "Newsroom" on the 12th said, "It is difficult to find the Olympic fever on the news and website of terrestrial (KBS, MBC, SBS) broadcasters. As the terrestrial monopoly system broke down, it also rejected a proposal for JTBC news rights that can cover on par with broadcasters, and significantly reduced the dispatch of reporters. In fact, it is a terrestrial broadcaster that chose passive reporting," he reported.

The terrestrial broadcaster sent only one coverage team to the region, pointing out that it was negligent in delivering the efforts of the national team players. He said, "We also refused to purchase news tickets that were offered to guarantee universal viewing rights as much as possible. It was a good condition to include AD cards at half the amount sold to JTBC during the 2022 Beijing Olympics," he claimed.

However, the terrestrial broadcaster expressed a different position. An MBC official said, "Usually, broadcasting rights have the form of a right package in which broadcasting rights and news rights, on-site reporting rights and new media rights are all linked. Accordingly, the official video of the Olympics, which can be used by broadcasters without broadcasting rights, is all about four minutes a day provided by JTBC, the broadcasting authority, according to the universal viewing rights regulations.

The video provided by JTBC only uses three of the news programs, with a limit of two minutes per program, and even these are prohibited after 48 hours after the end of the game. An MBC official said, "There is not enough video to report only the news of the game with the Daily News," adding, "It is difficult to report both planning and breaking news." Three terrestrial broadcasters, including MBC, also sent a report team to the scene, but they cannot make additional news due to the limitations of the video they receive. JTBC criticized that the three terrestrial broadcasters were negligent in reporting, saying, "It is absurd to blame the results for the reasons they provided."

In addition, JTBC offered good conditions, including AD cards for on-site coverage equal to broadcasters, for half of the amount sold by terrestrial broadcasters to JTBC during the 2022 Beijing Olympics, but claimed that "it is practically impossible to cover and report on the same level as broadcasters," adding, "The amount proposed by JTBC is more than half of the amount at the time, which is different from the fact. In addition, the three companies that co-owned the 22nd Olympics broadcast rights received news rights from JTBC and divided them into one-third, while JTBC is the exclusive broadcasting authority of the Winter Olympics, which can earn profits by selling news rights to all broadcasters, including the three companies. JTBC does not sell news tickets at half the price, but rather can benefit several times from the past terrestrial broadcasting, he stressed.

As such, the arguments of both sides over broadcasting rights and news rights are sharply divided, and JTBC has again expressed its position, leading to a conflict.

However, voices are growing that it is a priority to create an environment in which viewers' accessibility and players' efforts can be fully illuminated.

Next, JTBC's entrance specialized

a position on the right to broadcast the Olympics

I'm sending you JTBC's admission regarding the Olympic broadcast rights.

■ Claims on video coverage limits

- Among all MBC's "constraints," there are no new rules created by JTBC, which are the same conditions as when terrestrial broadcasters secured broadcasting rights in the past and provided free videos in terms of universal access (for general programming and news channels).

All of JTBC's conditions are based on precedents, and all of the precedents were made when terrestrial broadcasts were broadcasted.

For example, JTBC has been covering the Olympics for 15 years since its establishment.

JTBC is talking as if the amount of news has decreased due to new restrictions, but it is not true at all.

Non-metrologists' restrictions on stadium coverage are in accordance with IOC guidelines, and the Olympics allow streaming of free video use news online.

It is hard to understand the argument that the Olympic boom is not possible because they do not purchase reasonably priced news rights and do not broadcast them by terrestrial broadcasters.

■ Claims related to on-site coverage

Similarly, it is the same condition as in the past, and the reporters' on-site coverage depends on the will of the media company.

If you secure the broadcasting authority AD while you have already received the non-metering authority AD, additional personnel can be dispatched.

In the past, many general news channels dispatched more than two teams (one reporter and one video reporter) to the site without purchasing news tickets, and in addition, they expanded the amount of news coverage through internal production.

■ a claim about the amount of news rights

The sale of news rights is also negotiated with individual broadcasters according to terrestrial precedents.

The structure that can be sold to individual broadcasters to earn profits is the same as previous terrestrial precedents.

JTBC's proposal, including the issuance of AD cards, is for the convenience of news broadcasters who purchase news rights.

The amount of the news coupon is half of the amount sold on the terrestrial broadcasting station in the past based on the amount presented,

Considering the expanded amount of video provided (15 minutes per day, 9 minutes per day for existing terrestrial sales) in the inclusion of two AD cards, it is judged to be more than double the value of the Beijing Olympics four years ago.

Terrestrial broadcasters also signed contracts with each media company to sell news rights, and did not sell them to all general broadcasting companies.

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*This content was translated by AI.